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A comprehensive analysis of the impact of online media and newsprint on advertising sales in the information society

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A Correction to this article was published on 07 September 2022

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Abstract

The purpose of marketing is to attract consumers to promote the buying and selling of services in an organization. Marketing involves different tactics, schemes, and practices along with policies that the organization is undertaking. With the support of marketing, which is a prominent approach to possible consumers associated with a specific brand, a specific product or service is explored with the help of marketing. The role of social networking is to facilitate people with new ideas to communicate with each other around the world. Social media has given birth to the building process of communication by sharing images, text, multimedia, and so on. Different platforms of social media exist, which include Facebook, Twitter, Instagram, and many others. These platforms provide benefits in entertainment, information access, convenience, and enjoyment. Nowadays, people are mainly using social media for different purposes. Apart from social media, newspapers are also used as one of the means for communication and advertisements. Advertising is generally done on social media, as people are regularly watching freely available ads. Through advertising, the sale of goods or services is mainly made. The current study has presented a detailed overview of the approaches, tools, and techniques used in research for advertising sales on social media and newspapers. The research has adopted the popular libraries' publishing peer review and quality materials. Based on this study, new approaches and models will be designed in research associated with the field.

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Authors and Affiliations

  1. College of Art, Anhui University, Hefei, 230601, Anhui Province, China

    Keyan Xu

  2. Modern Education Technology Center, Nanchang Normal University, Nanchang, 330029, China

    Mengjun Xie

  3. Computer Science and Engineering Department, Yanbu Industrial College Royal Commission at Yanbu, Yanbu Industrial City, Saudi Arabia

    Yasser Alshehri & Noha Alnazzawi

Authors
  1. Keyan Xu
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  2. Mengjun Xie
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  3. Yasser Alshehri
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  4. Noha Alnazzawi
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Correspondence to Mengjun Xie.

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Xu, K., Xie, M., Alshehri, Y. et al. A comprehensive analysis of the impact of online media and newsprint on advertising sales in the information society. Soft Comput 26, 11045–11062 (2022). https://doi.org/10.1007/s00500-022-07400-5

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