Summary
100,000 simultaneous users in one popular peer-to-peer TV application come to represent one of many complementary routes in media and network innovation, e.g. IPTV. This paper highlights potentially disruptive technological action paths, relates them to dynamics in end-user markets and suggests a modern set of instruments to identify the most promising functions and propositions for future product and service portfolio.
Zusammenfassung
100.000 Nutzer gleichzeitig zieht eine beliebte Peer-to-Peer-gestützte TV-Software an; diese Anwender stehen für einen mehrerer möglicher Innovationspfade bei neuen Medien und Netzen, z. B. bei IPTV. Dieser Beitrag identifiziert potenziell disruptive Technologiepfade, setzt sie mit der Dynamik in Endkundenmärkten in Bezug und empfiehlt einen Satz moderner Methoden zur Priorisierung der erfolgversprechendsten Funktionen und Anwendungsfälle für künftige Produkt- und Serviceportfolios.
Similar content being viewed by others
References
Abernathy, W., Clark, K. (1985): Innovation: mapping the winds of creative destruction. Research Policy 14: 8.
Arnold, H., Freese, B. (2007): Superdistribution, 100 products shaping the 21st century. BMBF, forthcoming.
Arnold, H. M. (2003): Technology shocks: origins, management responses and firm performance. Heidelberg, New York: Physica Verlag Springer.
Cherry, S. (2005): The battle for broadband. IEEE Spectrum, 42 (1): 24–29.
Dennisov, A. (2007): TV R.I.P.: is this the end of TV as we know it? Yankee Group Report.
Franke, N., von Hippel, E., Schreier, M. (2006): Finding commercially attractive user innovations: A Test of Lead-User Theory.
Focus MediaLine (2007): Der Markt der Informationstechnologie.
Hei, X., Liang, C., Liang, J., Liu, Y., Ross, K. (2006): Insight into PPLive: a measurement study of a large-scale P2P IPTV system.
Henderson, R., Clark, K. (1990): Architectural innovation: the reconfiguration of existing product technologies and the failure of established firms. Adm Sci Q 35: 53.
Horrigan, J. (2007): The typology of information and communication technology users. Pew Internet & American Life Project.
Hürst, D. (2006): Fernsehen 2010 – Alles überall Jederzeit? Mediareports Prognos.
Iyer, D., Scherf, K. (2006): Making TV meaningful: consumers and IPTV applications.
Jain, R. (2005): I want my IPTV. IEEE multimedia, 12 (3): 96.
Kultur Spiegel (2006): Wer die Deutschen sind, wird derzeit heftig diskutiert. Aber: Wir werden Deutschland. Nr. 7: 8–21.
Lua, E., Crowcroft, J., Pias, M., Sharma, R., Lim, S. (2004): A survey and comparison of peer-to-peer overlay networks schemes. IEEE Communications Survey and Tutorial, Oct. 2005, 7 (2): 72–93.
Magharei, N., Rejaie, R., Gao, Y. (2007): Mesh or multiple-tree: a comparative study of Live P2P streaming approaches. Proc. IEEE INFOCOM, July 2007.
Meyer, L., Villaret, S., Filet, G. (2006): TV 2.0 – TV in the Egocasting Era. IDATE.
Perry, T. (2007): Germany 2020 – How will future development affect people and markets? Market, 1/2007: 36–42.
PPLive [Online]: http://www.pplive.com/en/index.html/.
Rickens, C. (2006): Bedrohte Mitte. Manager Magazin, 2/2006: 85–91.
RTEC (2005): Generating consumer insight for new product development. Issue Brief, October 2005.
Sandberg, B. (2007): Customer-related proactiveness in the radical innovation development process. European Journal of Innovation Management 10 (2): 252–267.
Schläffer, C. (2007): Convergent media and networks. Proc. of German–Japanese Symp., Münchner Kreis, forthcoming.
Steinhoff, F. (2007): Kundenbezogene Marktforschung für Innovationen – Ziele, Methoden und Erfolgseinfluss. In: Heger, G., Schmeisser, W. (eds) Reports on marketing innovations. München, Mering: Rainer Hampp-Verlag: 19–35.
Urban, G., Weinberg, B., Hauser, J. (1996): Premarket forecasting of really new products.
Vittore, V. (2007): Swimming upstream: service providers need new business model for user-generated content. Yankee Group report.
Wilson-Jeanselme, M. (2006): The advantages of preference-based segmentation: an investigation of online grocery retailing.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Schläffer, C., Arnold, H. Media and network innovation – technological paths, customer needs and business logic. Elektrotech. Inftech. 124, 317–322 (2007). https://doi.org/10.1007/s00502-007-0473-0
Received:
Accepted:
Issue Date:
DOI: https://doi.org/10.1007/s00502-007-0473-0