Abstract
Personalized recommendation has become a pivotal aspect of online marketing and e-commerce as a means of overcoming the information overload problem. There are several recommendation techniques but collaborative recommendation is the most effective and widely used technique. It relies on either item-based or user-based nearest neighborhood algorithms which utilize some kind of similarity measure to assess the similarity between different users or items for generating the recommendations. In this paper, we present a new similarity measure which is based on rating frequency and compare its performance with the current most commonly used similarity measures. The applicability and use of this similarity measure from the perspective of multimedia content recommendation is presented and discussed.
Similar content being viewed by others
References
Adomavicius, G., Tuzhilin, A.: Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions. IEEE Trans. Knowl. Data Eng. 17(6), 734–749 (2005). doi:10.1109/TKDE.2005.99
Ahn, H.J.: A hybrid collaborative filtering recommender system using a new similarity measure. In: Proceedings of the 6th WSEAS International Conference on Applied Computer Science, vol. 6 (2007)
Anand, D., Bharadwaj, K.: Adaptive user similarity measures for recommender systems: a genetic programming approach. In: 2010 3rd International Conference on Computer Science and Information Technology, pp. 121–125. IEEE (2010). doi:10.1109/ICCSIT.2010.5563737
Anand, D., Bharadwaj, K.K.: Utilizing various sparsity measures for enhancing accuracy of collaborative recommender systems based on local and global similarities. Expert Syst. Appl. 38(5), 5101–5109 (2011). doi:10.1016/j.eswa.2010.09.141
Bartolini, I., Zhang, Z., Papadias, D.: Collaborative filtering with personalized skylines. IEEE Trans. Knowl. Data Eng. 23(2), 190–203 (2010). doi:10.1109/TKDE.2010.86
Candillier, L., Jack, K., Fessant, F., Meyer, F.: State-of-the-art recommender systems. In: Chevalier, M., Julien, C., Soule-Dupuy, C. (eds) Collaborative and Social Information Retrieval and Access-Techniques for Improved User Modeling, chap. 1, pp. 1–22. IGI Global, Hershey (2009)
Cremonesi, P., Turrin, R.: Analysis of cold-start recommendations in IPTV systems. In: Proceedings of the third ACM conference on Recommender systems—RecSys ’09, p. 233. ACM Press, New York, New York, USA (2009). doi:10.1145/1639714.1639756
Davidson, J., Liebald, B., Liu, J., Nandy, P.: The YouTube video recommendation system. In: RecSys, pp. 293–296 (2010)
Desrosiers, C., Karypis, G.: A comprehensive survey of neighborhood-based recommender systems. In: Recommender Systems Handbook, pp. 107–144. Springer (2011)
Ducheneaut, N., Partridge, K., Huang, Q., Price, B., Roberts, M., Chi, E., Bellotti, V., Begole, B.: Collaborative filtering is not enough? Experiments with a mixed-model recommender for leisure activities. User Model. Adapt. Pers. 5535, 295–306 (2009). doi:10.1007/978-3-642-02247-0
Fleder, D.M., Hosanagar, K.: Recommender systems and their impact on sales diversity. In: Proceedings of the 8th ACM conference on Electronic commerce EC 07, EC ’07, pp. 192–199. ACM Press (2007). doi:10.1145/1250910.1250939
Gedikli, F.: Recommending based on rating frequencies. RecSys2010 (2010)
Jannach, D., Zanker, M., Felfernig, A.: Recommender Systems: An Introduction. Cambridge University Press, Cambridge (2010)
Kumar, A.: Collaborative web recommendation systems—a survey approach. Global J. Comput. Sci. Technol. 9(5), 30–35 (2010)
Kwon, H., Lee, T., Hong, K.: Improved memory-based Collaborative filtering using entropy-based similarity measures. In: Proceedings of the 2009 International Symposium on Web Information Systems and Applications (WISA09), pp. 29–34 (2009)
Lathia, N., Hailes, S., Capra, L.: The effect of correlation coefficients on communities of recommenders. In: Proceedings of the 2008 ACM symposium on Applied computing, pp. 2000–2005. ACM, Fortaleza, Ceara, Brazil (2008)
Lee, T., Park, Y., Park, Y.T.: A Similarity Measure for Collaborative Filtering with Implicit Feedback. In: Advanced Intelligent Computing Theories and Applications With Aspects of Artificial Intelligence, pp. 385–397. Springer (2007). doi:10.1007/978-3-540-74205-0_43
Liu, J.G., Z.Chen, Q.M., Chen, J., Deng, F., Zhang, H.T., Zhang, Z.K., Zhou, T.: Recent advacnes in personal recommender systems. Int. J. Inf. Systems Sci. 5(2), 230–247 (2009)
Miller, B.N.: Toward a personal recommender system. ACM Trans. Inf. Systems 22(3), 258 (2004)
Prem Melville, V.S.: Recommender Systems (2010). doi:10.1162/153244302760200641
Rafter, R., OMahony, M., Hurley, N., Smyth, B.: What have the neighbours ever done for us? A collaborative filtering perspective. In: User Modeling, Adaptation, and Personalization, vol. 1, pp. 355–360. Springer-Verlag (2009)
Resnick, P., Varian, H.: Recommender systems. Commun. ACM 40(3), 56–58 (1997)
Su, X., Khoshgoftaar, T.M.: A survey of collaborative filtering techniques. Adv. Artif. Intell. 2009(Section 3), 1–19 (2009). doi:10.1155/2009/421425
Yahoo: Yahoo! Movies User Ratings and Descriptive Content Information, v.1.0
Acknowledgments
This research is supported by Curtin University under the Curtin International Postgraduate Research Scholarship (CIPRS) Program.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
ur Rehman, Z., Hussain, F.K. & Hussain, O.K. Frequency-based similarity measure for multimedia recommender systems. Multimedia Systems 19, 95–102 (2013). https://doi.org/10.1007/s00530-012-0281-1
Published:
Issue Date:
DOI: https://doi.org/10.1007/s00530-012-0281-1