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The “Panopticon” of search engines: the response of the European data protection framework

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Abstract

Nowadays, Internet users are depending on various search engines in order to be able to find requested information on the Web. Although most users feel that they are and remain anonymous when they place their search queries, reality proves otherwise. The increasing importance of search engines for the location of the desired information on the Internet usually leads to considerable inroads into the privacy of users. A heated debate is currently ongoing at European level regarding the question if search engine providers that are established outside the European Union are covered by the European data protection framework and the obligations it imposes on entities that process personal data. The scope of this paper is to examine the applicability of the European data protection legislation to non-EU-based search engine providers and to study the main privacy issues with regard to search engines, such as the character of search logs, their anonymisation and their retention period. Ixquick, a privacy-friendly meta-search engine, will be presented as an alternative to privacy intrusive existing practices of search engines.

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Notes

  1. The so-called “chilling effect” refers to the concern that constitutionally protected freedom of information will be inhibited by the potential for individuals and authorities to engage in forms of post hoc surveillance of search data and may refrain users from searching, receiving and imparting information.

  2. Under Article 29 of the Data Protection Directive, a Working Party on the Protection of Individuals with regard to the Processing of Personal Data is established, made up of the Data Protection Commissioners from the Member States together with a representative of the European Commission. The Working Party is independent and acts in an advisory capacity. The Working Party seeks to harmonize the application of data protection rules throughout the EU, and publishes opinions and recommendations on various data protection topics.

  3. Actually the Directive refers not to the EU but to the European Economic Area (EEA). For the convenience of the reader, however, we refer to EU instead of EEA.

  4. For the analysis that will follow, it is helpful to clarify that according to the European data protection legislation “data controller”, is the person or the authority, which alone or jointly with others “determines the purposes and means of the processing of personal data” [16].

  5. Cookies are packets of information transmitted from a server to the web browser of users and are transmitted back to the server every time the user accesses a server’s page using the same browser.

  6. Art. 6(1)(e) Data Protection Directive.

  7. Registered users are the users who have created a specific user account. In these cases, consent may be used as the legitimate ground for the processing of certain well-specified categories of personal data for well-specified legitimate purposes, including retention of data for a limited period of time. Such consent cannot be construed for anonymous (unregistered users) [18].

  8. Art 1(2) and 5(2) Data Retention Directive.

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Kosta, E., Kalloniatis, C., Mitrou, L. et al. The “Panopticon” of search engines: the response of the European data protection framework. Requirements Eng 16, 47–54 (2011). https://doi.org/10.1007/s00766-010-0107-7

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