Abstract
Previously mobile industry has been unsuccessful in predicting services available on mobile phones that consumers would want to use. Short messaging service (SMS), for example, developed as a major service to the surprise of service providers. Wireless application protocol (WAP) despite heavy marketing and high hopes was not successful. The study presented examines consumer attitudes to using multimedia messaging service (MMS). An experiment is reported which tests whether people who had the opportunity to use MMS formed different perceptions of it to those who were only shown an animated PowerPoint presentation. The results demonstrated that the group who used MMS had more positive perceptions. However, the results from both groups suggest there are important barriers to overcome for use to be extensive: for example, the price of the service and of the handsets would be a disincentive and the service would need to be available to use across networks.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Davis FD (1989) Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Q 13(3):319–340
Davis FD (1993) User acceptance of information technology: system characteristics, user perceptions and behavioural impacts. Int J Man Machine Stud 38(3):475–487
Houghton A (2002) Expectation Shock!!—the underlying research. Retrieved 08/11/2002, from the World Wide Web: http://www.btexact.com/docimages/42464/42464.pdf
Eldridge MA, Grinter RE (2001) Y do tngrs luv 2 txt msg?. In: Proceedings of seventh european conference on Computer-Supported Cooperative Work ECSCW, Bonn. Kluwer, Dordrecht, pp 219–238
Negroponte N (1996) Digitaalinen todellisuus (“Being Digital”). In: Kopomaa T (ed) The city in your pocket: birth of the Information Society. Oy Yliopistokustannus University Press, Finland, pp 60
Nokia (1999) Mobile network evolution to multimedia messaging. Retrieved 08/11/2002, from the World Wide Web: http://www.nokia.com/downloads/aboutnokia/press/pdf/MM_whitepaper2.pdf
Nokia (1999) Early demand for Nokia Multimedia Message Service: Market study of MMS, case study. Retrieved 20/10/2002, from the World Wide Web: http://www.nokia.com/downloads/aboutnokia/press/pdf/study_MMS.pdf
Harker S (1991) Requirements specification and the role of role of prototyping in current practice. In: Karat J (ed) Taking software design seriously. Academic, London, pp 339–354
Eason K (1988) The user cost benefit analysis model (UCBA). In: Eason K (ed) Information technology and organisational change. Taylor and Francis Ltd, London, pp 92–97
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Nathwani, K., Eason, K. Perceptions versus expectations of multimedia messaging service (MMS). Pers Ubiquit Comput 9, 191–197 (2005). https://doi.org/10.1007/s00779-004-0320-9
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s00779-004-0320-9