Abstract
A focus on the customer has been recognized as a key factor in the success of a company, and considerable research has been conducted in the fields of management and marketing. This case study aims to fill this gap by focusing on the way grocery retailers co-create value with their customers by using a new technology called CalNeCo.
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This work was presented in part at the 14th International Symposium on Artificial Life and Robotics, Oita, Japan, February 5–7, 2009
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Fujioka, Y. A consideration of the process of co-creation of value with customers. Artif Life Robotics 14, 101–103 (2009). https://doi.org/10.1007/s10015-009-0732-8
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DOI: https://doi.org/10.1007/s10015-009-0732-8