Abstract
The worldwide growth of mobile technology has enabled many companies to take advantage of its application as complementary sales tools. The main objective of this research is user acceptance analysis of near field communication mobile payment systems. Classic variables from the technology acceptance model, as well as variables from other recent studies, were used as models for this research (compatibility, security, personal innovation and individual mobility). To meet these objectives a questionnaire, filled out by 191 respondents, formed the basis of a structural equation modeling designed by PLS 3.0 software. The results show that attitude, subjective norms and innovation and are determinants of the future intention to use this technology. Finally, the main implications for corporate management and business development strategies which reinforce this type of business in light of new technical developments are discussed.
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Notes
Online questionnaire: https://granadamarketing.qualtrics.com/SE/?SID=SV_dj1TlT1Zk1ZgYux.
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Acknowledgments
This study was conducted with the financial support from Excellence Research Project P10-SEJ-6768 of the Andalusia Regional Government and The Capes Foundation, Ministry of Education of Brazil.
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Ramos-de-Luna, I., Montoro-Ríos, F. & Liébana-Cabanillas, F. Determinants of the intention to use NFC technology as a payment system: an acceptance model approach. Inf Syst E-Bus Manage 14, 293–314 (2016). https://doi.org/10.1007/s10257-015-0284-5
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DOI: https://doi.org/10.1007/s10257-015-0284-5