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The optimization and simulation analysis of the enterprise’s decision making system with the interference of the consumption strategy

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Abstract

As for consumer’s strategic behaviors in the marketing sales, this paper improves the cost function and demand function in the Stackelberg dynamic game model, discusses the influence that brought by the parameter change in the model with the numerical simulation and detects the optimal decision methods among enterprises. The research shows that under the Bertrand-Stackelberg game, the time delay will cause the follower enterprise’s commodity lower than that of the leader enterprise, but the discount coefficient has no influence on the leader enterprise’s pricing; under the Stackelberg game, the follower enterprise’s market share will increase remarkably with the expansion of the R&D input scale; moreover, the enterprise’s R&D input scale is positively related to the commodity price, but the follower enterprise’s R&D input scale has negative effect on the leader enterprise’s commodity price.

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Acknowledgements

This work was supported by the National Science Foundation for Young Scientists of China (71602041).

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Authors and Affiliations

  1. School of Economics and Management, Harbin Engineering University, Harbin, 150001, China

    Na Qi, Zhao Jian-yu & Ma Yong-hong

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  1. Na Qi
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  2. Zhao Jian-yu
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  3. Ma Yong-hong
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Correspondence to Zhao Jian-yu.

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Qi, N., Jian-yu, Z. & Yong-hong, M. The optimization and simulation analysis of the enterprise’s decision making system with the interference of the consumption strategy. Cluster Comput 22 (Suppl 2), 2835–2850 (2019). https://doi.org/10.1007/s10586-017-1600-2

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  • DOI: https://doi.org/10.1007/s10586-017-1600-2

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