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An appraisal of students’ adoption of e-learning communication tools: a SEM analysis

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Abstract

This paper examined the adoption and usage of e-learning communication tools by Mass Communication students of selected privately-owned Nigerian universities. The unified theory of acceptance and use of technology (UTAUT) was the theoretical lens that guided the study. The online survey was used to gather data from 358 students. Data analysis was conducted using SPSS and WarpPLS Computer-based Statistical Software. The study found that effort expectancy (p < 0.001) was the strongest predictor of behavioural intentions. The study did not establish that age moderated the impact of performance expectancy, effort expectancy and social influence (p > 0.192) (p > 0.108) (p > 0.311) respectively on behavioural intentions. The results of this study supported the original UTAUT theory where performance expectancy, effort expectancy and social influence significantly predicted behavioural intentions. Both practical theoretical implications of the study are discussed.

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  1. Department of Mass Communication, University of Nigeria, Nsukka, Nigeria

    Eze Ogemdi Uchenna & Nwabunze Uzoma Oluchukwu

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  1. Eze Ogemdi Uchenna
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  2. Nwabunze Uzoma Oluchukwu
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Correspondence to Nwabunze Uzoma Oluchukwu.

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Ogemdi Uchenna, E., Uzoma Oluchukwu, N. An appraisal of students’ adoption of e-learning communication tools: a SEM analysis. Educ Inf Technol 27, 10239–10260 (2022). https://doi.org/10.1007/s10639-022-10975-z

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