Abstract
Escalator-related injuries are common among metro passengers in urban cities. In this study, a motion graphic promoting escalator safety principles was developed and used to investigate college students’ behavioural intentions regarding escalator safety. The unified theory of acceptance and use of technology (UTAUT) model was adopted as the study framework. A behavioural intention questionnaire and a motion graphic based on the UTAUT model were developed in this study. The UTAUT model was examined using a stepwise regression approach. In total, 146 college students participated in this study. The students’ performance expectancy, effort expectancy, social influence and facilitating conditions predicted their behavioural intentions regarding escalator safety. Gender moderated the effect of performance expectancy on behavioural intention, and motion graphics learning experience moderated the effects of performance expectancy, effort expectancy, social influence and facilitating conditions on behavioural intention. This study attempted to empirically identify the main factors affecting passengers’ attitudes toward escalator safety-related behaviour. The results have implications for the design of motion graphics for escalator safety education as part of the public service announcements of metro systems.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
Data Availability
The dataset generated for this study is available on request to the corresponding author.
References
Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Prentice Hall
Alamarat, Y., & AlFakrah, A. (2020). Motion graphics morphology that effects customization engagement in graphic design. Journal of Critical Reviews, 7(19), 321–330
Al-Sharif, L. (2006, October). Escalator human factors: passenger behaviour, accidents design [Conference presentation]. 2nd international conference on building electrical technology, Kuala Lumpur, Malaysia
Andriessen, J. H. T. H. (1978). Safe behaviour and safety motivation. Journal of Occupational Accidents, 1(4), 363–376. https://doi.org/10.1016/0376-6349(78)90006-8
Asia News Network (2019). Safety campaigns look to change escalator etiquette.Asia News Network. https://annx.asianews.network/content/safety-campaigns-look-change-escalator-etiquette-102612
Ayres, T. J. (2019, November). Video data for escalator accidents [Conference presentation]. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting, Los Angeles, United States. https://doi.org/10.1177/1071181319631069
Berney, S., & Bétrancourt, M. (2016). Does animation enhance learning? A meta-analysis. Computers and Education, 101, 150–167. https://doi.org/10.1016/j.compedu.2016.06.005
Bummara, V., & Choi, J. (2015). Exploring the effectiveness of distracted driving PSA (public service announcement). Advances in Journalism and Communication, 3(04), 71–78. https://doi.org/10.4236/ajc.2015.34008
Chao, C. M. (2019). Factors determining the behavioral intention to use mobile learning: An application and extension of the UTAUT model. Frontiers in Psychology, 10, 16–52. https://doi.org/10.3389/fpsyg.2019.01652
Chen, Y. C., & Hu, W. J. (2020, April). Study of usage behavior on applying LINE for fire safety works through UTAUT model [Conference presentation]. 2020 7th International Conference on Coastal and Ocean Engineering, Singapore. https://doi.org/10.1016/j.technovation.2013.09.010
Cheng, Y. S., Yu, T. F., Huang, C. F., Yu, C., & Yu, C. C. (2011). The comparison of three major occupations for user acceptance of information technology: Applying the UTAUT model. iBusiness, 3 (2), 147–158. https://doi.org/10.4236/ib.2011.32021
Cheung, H. Y., Wu, J., & Tao, J. (2013). Risk perception and risk-taking attitude: a comparison between Hong Kong and mainland Chinese undergraduate students. The Asia-Pacific Education Researcher, 22(4), 497–506. https://doi.org/10.1007/s40299-012-0048-7
Chi, C. F., Chang, T. C., & Tsou, C. L. (2006). In-depth investigation of escalator riding accidents in heavy capacity MRT stations. Accident Analysis & Prevention, 38(4), 662–670. https://doi.org/10.6311/ISHM.200604_(202).0006
Cooper, D. (2020, September). The passenger input to escalator accidents [Conference presentation]. 11th Symposium on Lift and Escalator Technologies, Northampton, United Kingdom
Dajani, D., & Hegleh, A. S. A. (2019). Behavioral intention of animation usage among university students. Heliyon, 5(10), e02536. https://doi.org/10.1016/j.heliyon.2019.e02536
DeJoy, D. M. (1996). Theoretical models of health behavior and workplace self-protective behavior. Journal of Safety Research, 27(2), 61–72.https://doi.org/10.1016/0022-4375(96)00007-2
Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50. https://doi.org/10.2307/3150979
Ghadban, N. R., Abdella, G. M., Al-Khalifa, K. N., Hamouda, A. M., & Abdur-Rouf, K. B. (2018). A real case-based study exploring influence of human age and gender on drivers’ behavior and traffic safety. In N. Stanton (Ed.), Advances in Human Aspects of Transportation. AHFE 2017. Advances in Intelligent Systems and Computing, 597 (pp. 807–816). Cham: Springer. https://doi.org/10.1007/978-3-319-60441-1_77
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis. A global perspective (7th ed.). Person-Hall International
Hald, K. S. (2018). Social influence and safe behavior in manufacturing. Safety Science, 109, 1–11. https://doi.org/10.1016/j.ssci.2018.05.008
Hanif, M. (2020). The development and effectiveness of motion graphic animation videos to improve primary school students’ sciences learning outcomes. International Journal of Instruction, 13(4), 247–266. https://doi.org/10.29333/iji.2020.13416a
Hapsari, A. S., & Hanif, M. (2019). Motion graphic animation videos to improve the learning outcomes of elementary school students. European Journal of Educational Research, 8(4), 1245–1255. https://doi.org/10.12973/eu-jer.8.4.1245
Kern, L., Geneau, A., Laforest, S., Dumas, A., Tremblay, B., Goulet, C., & Barnett, T. A. (2014). Risk perception and risk-taking among skateboarders. Safety Science, 62, 370–375. https://doi.org/10.1016/j.ssci.2013.08.009
Klimes-Dougan, B., & Lee, C. Y. S. (2010). Suicide prevention public service announcements. Crisis, 31(5), 247–254. https://doi.org/10.1027/0227-5910/a000032
Kyriakidis, M., Hirsch, R., & Majumdar, A. (2012). Metro railway safety: An analysis of accident precursors. Safety science, 50(7), 1535–1548. https://doi.org/10.1016/j.ssci.2012.03.004
Lee, D., Kim, C., Kim, S., & Lee, S. (2010). An analysis of escalator-related injuries in an emergency department. Hong Kong Journal of Emergency Medicine, 17(3), 212–217. https://doi.org/10.1177/102490791001700302
Lewis, I. M., Watson, B., White, K. M., & Tay, R. (2007). Promoting public health messages: Should we move beyond fear-evoking appeals in road safety? Qualitative Health Research, 17(1), 61–74. https://doi.org/10.1177/1049732306296395
London Transport Museum (2021, September 24). Instruction sign; Warning sign regarding safety on escalators, 1970–1997. London Transport Museum. https://www.ltmuseum.co.uk/collections/collections-online/signs/item/1998-3844
Nurfatanah, N., Triayudi, A., & Hidayatullah, D. (2019). Public service ads on disposing of waste awareness method using motion graphic blender. JJurnal Teknik Informatika C.I.T Medicom, 11(1), 29–36
Nuryaningsih, R. E., Sudarmilah, E., Siregar, R. P., & Ningrum, R. K. (2020). Motion graphic animation for public service advertisement. Journal of Physics: Conference Series, 1569, 042003. https://doi.org/10.1088/1742-6596/1569/4/042003
Oviedo-Trespalacios, O., Briant, O., Kaye, S. A., & King, M. (2020). Assessing driver acceptance of technology that reduces mobile phone use while driving: The case of mobile phone applications. Accident Analysis & Prevention, 135, 105348. https://doi.org/10.1016/j.aap.2019.105348
Pang, E. Y., Cheung, K. C., Lai, A. C., & Lui, G. (2018, May). Regulating lift and escalator safety in Hong Kong [Conference presentation]. In 8th Symposium on Lift and Escalator Technologies, Northampton, United Kingdom
Pechorro, P., Ayala-Nunes, L., Oliveira, J. P., Nunes, C., & Goncalves, R. A. (2016). Psychometric properties of the socially desirable response set-5 among incarcerated male and female juvenile offenders. International Journal of Law and Psychiatry, 49, 17–21. https://doi.org/10.1016/j.ijlp.2016.05.003
Rahim, N. N., Khidzir, N. Z., Yusof, A. M., & Saidin, A. Z. (2017, April). An analysis of the unified theory of acceptance and use of technology (UTAUT) for animated islamographic [Conference presentation]. International Conference on Teaching and Learning in Higher Education, Kuala Lumpur, Malaysia
Selfe, R. J., & Selfe, C. L. (2008). “Convince me!” Valuing multimodal literacies and composing public service announcements. Theory Into Practice, 47(2), 83–92. https://doi.org/10.1080/00405840801992223
Shen, C. W., Ho, J. T., Ly, P. T. M., & Kuo, T. C. (2019). Behavioural intentions of using virtual reality in learning: perspectives of acceptance of information technology and learning style. Virtual Reality, 23(3), 313–324. https://doi.org/10.1007/s10055-018-0348-1
Shukla, S. (2021). M-learning adoption of management students’: A case of India. Education and Information Technologies, 26(1), 279–310. https://doi.org/10.1007/s10639-020-10271-8
Shir, M. F. D., & Asadollahi, M. (2014). The Position of Motion Graphic in Communication Media. Indian Journal of Scientific Research, 7(1), 815–819
Suki, N. M., & Suki, N. M. (2017). Determining students’ behavioural intention to use animation and storytelling applying the UTAUT model: The moderating roles of gender and experience level. The International Journal of Management Education, 15(3), 528–538.https://doi.org/10.1016/j.ijme.2017.10.002
Venkatesh, V., & Morris, M. G. (2000). Why don’t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly, 24(1), 115–139. https://doi.org/10.2307/3250981
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 27(3), 425–478. https://doi.org/10.2307/30036540
Wang, M., & Shen, R. (2012). Message design for mobile learning: Learning theories, human cognition and design principles. British Journal of Educational Technology, 43(4), 561–575. https://doi.org/10.1111/j.1467-8535.2011.01214.x
Widjajanti, E. (2017). Public perception of public service announcement (PSA) on transportation safety awareness through television in Jakarta. Journal of Technology and Social Science, 1(02), 69–76
Xie, K., & Liu, Z. (2019). Factors influencing escalator-related incidents in China: a systematic analysis using ISM-DEMATEL method. International Journal of Environmental Research and Public Health, 16(14), 2478. https://doi.org/10.3390/ijerph16142478
Xing, Y., Chen, S., Zhu, S., & Lu, J. (2020). Analysis factors that influence escalator-related injuries in metro stations based on bayesian networks: A case study in China. International Journal of Environmental Research and Public Health, 17(2), 481. https://doi.org/10.3390/ijerph17020481
Yang, H. H., & Su, C. H. (2017). Learner behaviour in a MOOC practice-oriented course: in empirical study integrating TAM and TPB. International Review of Research in Open and Distributed Learning, 18(5), 35–63.https://doi.org/10.19173/irrodl.v18i5.2991
Yoh, K., Uchiyama, C., Hung, P. H., & Doi, K. (2019). A video-based approach to promote safe driving among foreign visitors to Japan. IATSS research, 43(3), 139–147. https://doi.org/10.1016/j.iatssr.2018.11.004
Yuen, K. F., Li, K. X., Ma, F., & Wang, X. (2020). The effect of emotional appeal on seafarers’ safety behaviour: An extended health belief model. Journal of Transport & Health, 16, 100810. https://doi.org/10.1016/j.jth.2019.100810
Bollen, K. A (1989) A new incremental fit index for general structural equation models. Sociological Methods & Research, 17(3), 303-316. https://doi.org/10.1177/0049124189017003004
Author information
Authors and Affiliations
Corresponding author
Additional information
Publisher’s Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Chiu, JI., Tsuei, M. Effects of a Motion Graphic on Escalator Safety on College Students’ Behavioural Intention, Determined Using the Unified Theory of Acceptance and Use of Technology. Educ Inf Technol 28, 5453–5470 (2023). https://doi.org/10.1007/s10639-022-11195-1
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10639-022-11195-1