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Leading the hidden school: a principal’s presence in social media networks

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Abstract

This study highlights the importance of educational leaders’ responsibilities in virtual spaces, as they are perceived by school faculties and provides a validated tool to measure teachers' perception of a "principal's leadership presence in social media networks". 235 Israeli teachers participated in the study –180 (77%) females and 55 (23%) males, using a questionnaire consisting of 14 items scaled in a 6-point Likert format. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) reveal four modalities of the principal’s on-going leadership presence in social media networks: branding and communicative, transformational, supportive-protective and enforcement presence. The questionnaire may provide principals and educational policy designers with a plan to regulate the socio-professional relationship among a school's stakeholders.

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The datasets generated and analyzed during the current study are available from the corresponding author on reasonable request.

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Elyakim, N., Buskila, Y., Chen-Levi, T. et al. Leading the hidden school: a principal’s presence in social media networks. Educ Inf Technol 28, 13323–13347 (2023). https://doi.org/10.1007/s10639-023-11702-y

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