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Determinants of Students’ Intention to Continue Using Online Private Tutoring: An Expectation-Confirmation Model (ECM) Approach

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Abstract

Despite the debates surrounding online private tutoring, most scholars agree that the private tutor approach provides much positive insight to be adopted. The pre-sent study measures the students' intention in using online private tutoring. The measurement was conducted with a structural equation model analysis. The ex-pectation confirmation model was used as the measurement instrument. A total of 150 students across Indonesia were analyzed as the case study. Five hypotheses were proposed to be tested. The result highlights the acceptance of most hypotheses except for the fourth hypothesis. Confirmation to Perceived Useful-ness is revealed to have the most substantial relationship. Perceived Usefulness is revealed to be a significant predictor of Continuance Intention with the mediation of Satisfaction. The insight in this study can help online private tutoring providers improve the service and public education to narrow the gap between the ad-vancement of the private sector in education and the educational sector as a whole. Further discussion and implications were also presented in this study.

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Acknowledgements

The authors gratefully acknowledge financial support from the Institut Teknologi Sepuluh Nopember for this work, under project scheme of the Publication Writing and IPR Incentive Program (PPHKI)

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Authors and Affiliations

  1. Department of Business Management, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia

    Satria Fadil Persada & Bobby Ardiansyah Miraja

  2. Department of Information System, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia

    Reny Nadlifatin

  3. School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia

    Prawira Fajarindra Belgiawan

  4. Industrial Engineering Department, BINUS Graduate Program - Master of Industrial Engineering, Bina Nusantara University, Jakarta, Indonesia

    A. A. N. Perwira Redi

  5. Texas Health and Science University, Austin, USA

    Shu-Chiang Lin

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  1. Satria Fadil Persada
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  2. Bobby Ardiansyah Miraja
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  3. Reny Nadlifatin
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  4. Prawira Fajarindra Belgiawan
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  6. Shu-Chiang Lin
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Correspondence to Satria Fadil Persada.

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Persada, S.F., Miraja, B.A., Nadlifatin, R. et al. Determinants of Students’ Intention to Continue Using Online Private Tutoring: An Expectation-Confirmation Model (ECM) Approach. Tech Know Learn 27, 1081–1094 (2022). https://doi.org/10.1007/s10758-021-09548-9

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