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On general threshold and general cascade models of social influence

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Abstract

The information diffusion model is a very important factor in study of the influence maximization problem. This paper contains two notes. The first one is a simplified proof of Kempe–Kleinberg–Tadös conjecture on general threshold mode1 of social influence. The second one is on the verification of a condition in definition of general cascade model.

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Acknowledgements

Weili Wu is supported in part by NSFC Grant 61472272 and Shanxi Province science research project under Grant No. 20130313030-1. Hongwei Du is supported in part by NSFC grant 61370216. Huijuan Wang is supported in part by NSFC Grant 11501316. Zhenhua Duan and Cong Tian are supported in part by NSFC Grant 61420106004.

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Correspondence to Huijuan Wang.

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Wu, W., Du, H., Wang, H. et al. On general threshold and general cascade models of social influence. J Comb Optim 35, 209–215 (2018). https://doi.org/10.1007/s10878-017-0165-6

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  • DOI: https://doi.org/10.1007/s10878-017-0165-6

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