Abstract
“There will always (I hope) be print books, but just as the advent of photography changed the role of painting or film changed the role of theater in our culture, electronic publishing is changing the world of print media. To look for a one-to-one transposition to the new medium is to miss the future until it has passed you by.”—Tim O’Reilly (2002). It is not hard to envisage that publishers will leverage subscribers’ information, interest groups’ shared knowledge and others sources to enhance their publications. While this enhances the value of the publication through more accurate and personalized content, it also brings a new set of challenges to the publisher. Content is now driven by web and in a truly automated system, that is, no designer “re-touch” intervention is envisaged. This paper introduces an exploratory mapping strategy to allocate web driven content in a highly graphical publication like a traditional magazine. Two major aspects of the mapping are covered, those enable different level of flexibility and address different content flowing strategies. The last contribution is an evaluation of existing standards, which potentially can leverage this work to incorporate flexible mapping, and subsequently, composition capabilities. The work published here is an extended version of the article presented at the Eight ACM Symposium on Document Engineering in fall 2008 (Giannetti 2008).
Similar content being viewed by others
References
Adobe InDesign http://www.adobe.com/products/indesign/
Dewitz, A Web-enabled print architectures, School of Print Media—RIT, Rochester, PICRM-2008-06
Publications DK http://us.dk.com/static/cs/us/11/travel/intro.html
Giannetti F (2007) Anvil next generation: a multi-format variable data print template based on PPML-T, ACM Symposium on Document Engineering. 93–94
Giannetti, F (2008) An exploratory mapping for web-driven magazines, ACM symposium on document engineering. 223–229
IBM Advanced Function Presentation (AFP), http://www.outputlinks.com/SpecialInterest/AFPColorConsortium/home.html
Jacobs C, Li W, Schrier E, Bargeron D, Salesin D (2003) Adaptive grid-based document layout. ACM Trans Graph 22(3):838–847. doi:10.1145/882262.882353
Kahl W (1998) Beyond pretty-printing: galley concepts in document formatting combinators, PADL’99. LNCS 1551:76–90
Kingston JH (2006) The future of document formatting, Whitepaper, http://www.it.usyd.edu.au/~jeff/nonpareil/
Lonely Planet http://www.lonelyplanet.com
Microsoft, XML Paper Specification (XPS), http://www.microsoft.com/whdc/xps/default.mspx
O’Reilly, T (2002) Repeated misconceptions about eBooks, http://www.oreillynet.com/pub/wlg/1664, Jul. 06
Quark xPress, http://www.quark.com/products/xpress/
W3C (1999) eXtensible stylesheet language-Transformations (XSL-T) 1.0 W3C Recommendation, http://www.w3.org/TR/xslt
W3C (2005) Scalable vector graphics (SVG)- Full 1.2 specifications—W3C Working Draft, April 13, http://www.w3.org/TR/SVG12/
W3C (2006) eXtensible markup language (XML) 1.1 (2nd edn) W3C recommendation, http://www.w3.org/TR/2006/REC-xml11-20060816/
W3C (2006) eXtensible stylesheet language-formatting objects (XSL-FO) 1.1 W3C recommendation, http://www.w3.org/TR/xsl/
W3C (2007) Scalable vector gGraphics (SVG)- Print 1.2 W3C working draft—Part 1: Primer, December 21, http://www.w3.org/TR/2007/WD-SVGPrintPrimer12-20071221/
W3C (2007) Scalable vector graphics (SVG)- Print 1.2 W3C working draft—Part 2. Language (December):21. http://www.w3.org/TR/SVGPrint/
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Giannetti, F. Mapping strategy for web-driven magazines with personalized advertisement and content. Multimed Tools Appl 43, 327–343 (2009). https://doi.org/10.1007/s11042-009-0269-9
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11042-009-0269-9