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A comparative study of the motivational orientation type on users’ behavior: focusing on ubiquitous computing services

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Abstract

One of the main problems of today’s ubiquitous computing systems is that they do not meet their quality requirements. Ubiquitous computing services such as mobile data services (MDS) are fundamentally different from traditional information systems (IS) in terms of important quality factors such as information or system quality because it has been used in various life contexts. We identify important quality factors on various contexts in Korea MDS market. Using the results of qualitative study, we propose research model. To identify the effect of motivational orientation type on users’ behavior, we classified users according to their propensities into intrinsic and extrinsic motivational orientation groups. The results show that the impact of quality factors on user satisfaction is differentiated depending on motivational orientation types. The paper concludes with a discussion of the study’s limitations and implications.

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Notes

  1. Service quality may entirely be appropriate measure of IS department effectiveness [34]. Information quality and system quality are attributes of applications not of IS department. This study focuses on application (mobile data service) not department. Therefore, we exclude service quality factor in our study.

  2. \( {S_{\text{pooled}}} = \surd \left\{ {\left[ {\left( {{N_{{1}}}--{1}} \right)/\left( {{N_{{1}}} + {N_{{2}}} - {2}} \right)} \right] \times {\text{S}}{{\text{E}}_{{1}}}^{{2}} + \left[ {\left( {{N_{{2}}}--{1}} \right)/\left( {{N_{{1}}} + {N_{{2}}} - {2}} \right)} \right] \times {\text{S}}{{\text{E}}_{{2}}}^{{2}}} \right\},t = \left( {{\text{P}}{{\text{C}}_{{1}}}--{\text{P}}{{\text{C}}_{{2}}}} \right)/\left[ {{{\text{S}}_{\text{pooled}}} \times \surd \left( {{1}/{N_{{1}}} + {1}/{N_{{2}}}} \right)} \right] \)

    where Spooled = pooled estimator for the variance, t = t-statistic with N1+N2-2 (degrees of freedom), Ni=sample size of dataset for groupi, SEi = standard error of path in structural model of group i, and PCi=path coefficient in structural model of group i

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Acknowledgments

The authors appreciate comments from editors and reviewers of Multimedia Tools and Applications. This research was supported by Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Education, Science and Technology (#2011-0012490).

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Authors and Affiliations

  1. Department of Management Information Systems, Catholic University of Pusan, Pusan, Korea

    Hun Choi

  2. School of Business, Yonsei University, #613, 134 Shinchon-Dong, Seodaemun-Gu, Seoul, 120-749, Korea

    Kunshin Im & Jinwoo Kim

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  1. Hun Choi
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  2. Kunshin Im
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Correspondence to Jinwoo Kim.

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Choi, H., Im, K. & Kim, J. A comparative study of the motivational orientation type on users’ behavior: focusing on ubiquitous computing services. Multimed Tools Appl 68, 321–336 (2014). https://doi.org/10.1007/s11042-012-1118-9

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