New promotional video technique utilizing augmented reality and popcode

Abstract

We are living in the middle of media era’s turning point. Old media may change largely. Recently the growth of Tablet PC and Smartphone has brought the digital media, New media, expand. Companies are likely to use the Augmented reality applied marketing, based on mobile display. This research proposes augmented reality based techniques to enhance promotional videos for cultural arts organizations. Specifically, it aims to propose editing techniques based on augmented reality and the Popcode mobile application. Currently, Popcode is not widely utilized; however, it has potential value for promotional videos by working in concert with augmented reality systems. To achieve this goal, we enhanced Popcode’s features and capabilities, applied them to promotional videos, and concluded that these techniques would create a synergistic effect for marketing campaigns. Based on related Popcode research conducted by the University of Cambridge, we implemented Popcode technology into a video, focusing on a motion tracking technique that incorporates the Adobe After Effects program. Augmented reality and Popcode aren’t just a technology. Now we are going to find out the meaning of augmented reality as a means of media. As well as analyze the interactive effect as a role of advertising.