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Impact of cross-national diffusion process in telecommunications demand forecasting

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Abstract

New product diffusion process studies focus mainly on estimating the adoption rate of the product, within the boundaries of the targeted market. However, and especially for high technology and telecommunications products, it is very likely the case that products or services are introduced simultaneously into a number of market segments, a fact that it is rarely taken into account. Thus, the effect of market and population interaction, and the consequent co-influence in the diffusion rates is not considered. This work focuses on developing and evaluating a pertinent methodology, so as to capture this cross-national interaction influence in the diffusion process.

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Authors and Affiliations

  1. Department of Informatics and Telecommunications, University of Athens, Panepistimiopolis, Ilisia, Athens, 157 84, Greece

    Christos Michalakelis, Georgia Dede, Dimitris Varoutas & Thomas Sphicopoulos

Authors
  1. Christos Michalakelis
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  2. Georgia Dede
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  3. Dimitris Varoutas
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  4. Thomas Sphicopoulos
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Correspondence to Christos Michalakelis.

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Michalakelis, C., Dede, G., Varoutas, D. et al. Impact of cross-national diffusion process in telecommunications demand forecasting. Telecommun Syst 39, 51–60 (2008). https://doi.org/10.1007/s11235-008-9085-1

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  • DOI: https://doi.org/10.1007/s11235-008-9085-1

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