Abstract
The automobile recall has been implemented in China for more than 10 years, the recall process has entered a mature stage and the recall rate also tends to be stable. However, the automobile recall, quite common in abroad, has a serious impact on the consumer’s purchase decision in the country. In this paper, firstly, analyze the data of automobile recall in the past 10 years; then using the Bayesian formula, to study the possibility change of consumer’s purchase decision under the condition of the automobile recall or not, and to study the impact of the recall on the final purchase decision making under consideration of performance and price.
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Acknowledgements
The author thanked the AQSIQ Defective Product Administrative Center for financial and instrumental supports by the Fundamental Research Funds of China National Institute of Standardization titled Research on research on Failure Mode and Failure Possibility of Key Components and Parts of Automobile Brake System (No. 282017Y-5303).
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Sun, S., Huang, G., Zhang, D. et al. The Impact of Automobile Recall on Consumers’ Purchase Decision Making Research. Wireless Pers Commun 103, 575–583 (2018). https://doi.org/10.1007/s11277-018-5462-6
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DOI: https://doi.org/10.1007/s11277-018-5462-6