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A Survey on Information Diffusion over Social Network with the Application on Stock Market and its Future Prospects

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Abstract

Recently, social media and the internet have acted as major platforms for information diffusion. This information diffusion is referred to as the flow of information over the medium and its impacts in various applications. The major aim of this paper is to study the impact of information diffusion on social media on the stock market stakeholders. Because the stock market is on-trend and many people all over the globe are investing in the stock market in order to earn a lot of income. However, the information which is spread through internet news and social media greatly affect the behaviour of investor, which in turn affects the whole stock market. A lot of researchers are performing numerous studies to explore the influence of information on investor behaviour. Still, there prevail numerous challenges in predicting investor behaviour due to sentiment. In this present work, a survey is conducted to study the effect of information diffusion over the stock market. The topics that are covered in this survey are given as follows. Initially, the basic model involved in the information diffusion process, such as the predictive model, epidemic model and influence model, is reviewed. Following that role of information diffusion in social media along with its application is included. Then, the process of information diffusion on the basis of sentiment is also discussed. Finally, this section is ended with a stock market response due to information diffusion. Through this study, it is inferred that the sentiment of investors in the stock market is greatly affected due to the information diffused over social media.

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  • 14 May 2023

    The original online version of this article was revised: The photos in the author biographies were interchanged.

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Sabharwal, S.M., Aggrawal, N. A Survey on Information Diffusion over Social Network with the Application on Stock Market and its Future Prospects. Wireless Pers Commun 130, 2981–3007 (2023). https://doi.org/10.1007/s11277-023-10412-5

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