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Personalisierung der Internetsuche

Lösungstechniken und Marktüberblick

Personalisation of Search Services — Techniques and Market Overview

  • State-of-the-Art
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WIRTSCHAFTSINFORMATIK

Kernpunkte

  • Suchmaschinen stehen traditionell vor der Herausforderung eine möglichst breite Informationsmenge einer breiten Anwendergruppe zugänglich zu machen; hierunter leidet die Relevanz aus Sicht des einzelnen Nutzers.

  • Techniken zur Personalisierung der Internetsuche können basierend auf Nutzerprofilen die Relevanz aus Nutzersicht steigem.

  • Anhand eines typischen Suchprozesses lassen sich zahlreiche Techniken und Verfahren unterschiedlicher Komplexität unterscheiden.

  • Die Verbreitung von Personalisierungstechniken im Markt der Suchdienste befindet sich noch in einem frühen Stadium; erste Entwicklungsrichtungen sind erkennbar.

Abstract

The importance of information in today’ss society is still growing and information search has become an essential task in both the workplace and in private life. Search engines provide access to the abundance of information available, but show certain limitations in dealing with the typical information overload problems. With the application of personalisation techniques search engine providers aim at moderating some of the problems by providing users with information access individualised to their needs. The aim of this paper is twofold. Firstly, a state-of-the-art overview of research on the personalisation of search services is given. For doing so, various techniques for search engine personalisation are discussed and structured along the lines of a typical user search process. Secondly, the list of techniques is used to classify a sample of 20 search engines in order to illustrate the application of search personalisation in practice. The results are discussed and implications for future research are derived.

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  1. European Research Center for Information Systems (ERCIS), Universität Münster, Leonardo-Campus 3, D-48149, Münster, Germany

    Kai Riemer & Fabian Brüggemann

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  1. Kai Riemer
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Riemer, K., Brüggemann, F. Personalisierung der Internetsuche. Wirtsch. Inform. 49, 116–126 (2007). https://doi.org/10.1007/s11576-007-0033-6

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