Sockpuppet gang detection on social media sites

Abstract

Users of social media sites can use more than one account. These identities have pseudo anonymous properties, and as such some users abuse multiple accounts to perform undesirable actions, such as posting false or misleading remarks comments that praise or defame the work of others. The detection of multiple user accounts that are controlled by an individual or organization is important. Herein, we define the problem as sockpuppet gang (SPG) detection. First, we analyze user sentiment orientation to topics based on emotional phrases extracted from their posted comments. Then we evaluate the similarity between sentiment orientations of user account pairs, and build a similar-orientation network (SON) where each vertex represents a user account on a social media site. In an SON, an edge exists only if the two user accounts have similar sentiment orientations to most topics. The boundary between detected SPGs may be indistinct, thus by analyzing account posting behavior features we propose a multiple random walk method to iteratively remeasure the weight of each edge. Finally, we adopt multiple community detection algorithms to detect SPGs in the network. User accounts in the same SPG are considered to be controlled by the same individual or organization. In our experiments on real world datasets, our method shows better performance than other contemporary methods.