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Evaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality services

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Abstract

The purpose of this study is to gain insight into criteria that contribute to the success in new service development (NSD) projects in the hospitality economy. The results of the exploratory study are conducted in a precise predictive model for the successful hotel services. The analysis is based on data collected via in depth structured interview with questionnaires from hotel managers knowledgeable about NSD in their organization. A multicriteria methodology is used to examine the potential of a predictive model for successful NSD projects in the hotel sector. A comparative analysis with other popular classification methods is also performed.

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Authors and Affiliations

  1. Department of Production Engineering and Management, Technical University of Crete, University Campus, 73100, Chania, Greece

    Fotis Kitsios, Michael Doumpos, Evangelos Grigoroudis & Constantin Zopounidis

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  1. Fotis Kitsios
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  2. Michael Doumpos
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  3. Evangelos Grigoroudis
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  4. Constantin Zopounidis
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Correspondence to Evangelos Grigoroudis.

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Kitsios, F., Doumpos, M., Grigoroudis, E. et al. Evaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality services. Oper Res Int J 9, 17–33 (2009). https://doi.org/10.1007/s12351-008-0025-3

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  • DOI: https://doi.org/10.1007/s12351-008-0025-3

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