Abstract
Perceived service quality is eminent for service quality assessment from the customer perspective. As a major aspect of any service facility, customers expect a fair treatment. If human customers are involved in service operations, fairness significantly influences the perceived service quality and becomes crucial for customer satisfaction. Consequently, quantifying fairness in order to evaluate the degree of perceived fairness should be an integral part of service quality assessment. We consider quantitative fairness in the context of queueing systems and propose the discrimination frequency as an appropriate concept embedded in general service quality research. Proper formalization provides an extensible and flexible mathematical framework for assessing perceived service quality and customer satisfaction in queues with regard to the scheduling policy operated by the service provider.
Similar content being viewed by others
Explore related subjects
Discover the latest articles and news from researchers in related subjects, suggested using machine learning.Notes
See section 4.4 of Kleinrock (1976) entitled The Round-Robin Scheduling Algorithm.
The notion of ergodicity is particularly well known for Markov chains. A Markov chain is ergodic iff it is positive recurrent, aperiodic and irreducible which can be obtained via properties of the states. However, for general stochastic processes, ergodicity is more complicated to define formally which we omit here. It suffices to know that ergodicity in our domain of interest is provided by stability of the queueing system.
References
Asmussen S (2003) Applied probability and queues, 2nd edn. Springer, Berlin
Asubonteng P, McCleary KJ, Swan JE (1996) SERVQUAL revisited: a critical review of service quality. J Serv Mark 10(6):62–81
Aurier P, Siadou-Martin B (2007) Perceived justice and consumption experience evaluations: a qualitative and experimental study. Int J Serv Ind Manage 18(5):450–471
Avi-Itzhak B, Levy H (2004) Measuring fairness in queues. Adv Appl Probab 36(3):919–936
Avi-Itzhak B, Brosh E, Levy H (2007) SQF: a slowdown queueing fairness measure. Perform Eval 64:1121–1136
Avi-Itzhak B, Levy H, Raz D (2007) A resource allocation fairness measure: Properties and bounds. Queueing Syst (56):65–71
Avi-Itzhak B, Levy H, Raz D (2008) Quantifying fairness in queuing systems. Probab Eng Inf Sci 22(4):495–517
Bansal N, Harchol-Balter M (2001) Analysis of SRPT scheduling: investigating unfairness. In: Proceedings of the 2001 ACM SIGMETRICS conference on measurement and modeling of computer systems
Bender MA, Chakrabarti S, Muthukrishnan S (1998) Flow and stretch metrics for scheduling continuous job streams. In: Proceedings of the 9th annual ACM-SIAM symposium on discrete algorithms, SODA’98, San Francisco, CA, USA, pp 270–279
Bender MA, Muthukrishnan S, Rajaraman R (2002) Improved algorithms for stretch scheduling. In: Proceedings of the 13th annual ACM-SIAM symposium on discrete algorithms, SODA’02, San Francisco, CA, USA, pp 76–771
Billingsley P (1965) Ergodic theory and information. Wiley, New York
Borovkov AA (1998) Ergodicity and stability of stochastic processes. Wiley, New York
Brosh E, Levy H, Avi-Itzhak B (2005) Service time variability and job scheduling fairness. Technical Report RRR-12-2005, RUTCOR, Rutgers University
Brown SW, Swartz TA (1989) A gap analysis of professional service quality. J Mark 53:92–98
Brysland A, Curry A (2001) Service improvement in public services using SERVQUAL. Manag Serv Qual 11(6):389–401
Carman JM (1990) Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions. J Retail 66(1):33–55
Cody K, Hope B (1999) EX-SERVQUAL: an instrument to measure service quality of extranets. In: Proceedings of the 10th Australasian conference on information systems, pp 207–222
Cohen JW (1969) The single server queue. Elsevier, Amsterdam
Cooper RB (1981) Introduction to queueing theory, 2nd edn. Elsevier, Amsterdam
Cronin JJ, Taylor SA (1994) SERVPERF versus SERVQUAL: reconciling performance-based and performance-minus-expectations measurement of service quality. J Mark 58(1):125–131
Davis MM, Heineke J (1998) How disconfirmation, perception and actual waiting times impact customer satisfaction. Int J Serv Ind Manage 9(1):64–73
Fisk RP, Brown SW, Bitner MJ (1993) Tracking the evolution of the services marketing literature. J Retail 69(1):61–103
Goel A, Henzinger M, Plotkin S, Tardos E (1999) Scheduling data transfers in a network and the set scheduling problem. In: Proceedings of the 31st annual ACM symposium on theory of computing, STOC’99, Atlanta, Georgia, USA, pp 189–197
Golestani SJ (1994) A self-clocked fair queueing scheme for broadband applications. In: Proceedings of the 13th annual joint conference of the IEEE computer and communication societies, IEEE INFOCOM 93. Toronto, Canada, pp 636–646
Gordon ES (1987) New problems in queues: social injustice and server production management. Ph.D. thesis, Massachusetts Institute of Technology (MIT)
Gray RM (1987) Probability, random processes, and ergodic properties. Springer, Berlin
Greenberg AG, Madras N (1992) How fair is fair queuing. J ACM 39(3):568–598
Gross D, Harris CM (1998) Fundamentals of queueing theory, 3rd edn. Wiley, New York
Harchol-Balter M, Sigman K, Wierman A (2002) Asymptotic convergence of scheduling policies with respect to slowdown. Perform Eval 49:241–256
Harchol-Balter M, Sigman K, Wierman A (2002) Understanding the slowdown of large jobs in an M/GI/1 system. Perform Eval Rev 30(3):9–11
Huang F, Su L (2010) A study on the relationships of service fairness, quality, value, satisfaction, and loyality among rural tourists. In: Proceedings of the 7th international conference on service systems and service management (ICSSSM)
Kettinger WJ, Lee CC (1994) Perceived service quality and user satisfaction with the information services function. Decis Sci 25:737–766
Kettinger WJ, Lee CC (1995) Exploring a gap model of information services quality. Inf Resour Manag J 8(3):5–16
Kettinger WJ, Lee CC (1997) Pragmatic perspectives on the measurement of information systems service quality. MIS Q 21(2):223–240
Kingman JFC (1962) The effect of queue discipline on waiting time variance. In: Proceedings of the Cambridge Philosophical Society, no 58, pp 163–164.
Kleinrock L (1975) Queueing systems I: theory. Wiley, New York
Kleinrock L (1976) Queueing systems II: computer applications. Wiley, New York
Larson CR (1987) Perspectives on queues: social justice and the psychology of queueing. Oper Res 35(6):895–905
Levy H, Avi-Itzhak B, Raz D (2004) Principles of fairness quantification in queueing systems: a tutorial. In: Proceedings of the 2nd international working conference on performance modelling and evaluation of heterogeneous networks, HetNets’04. Ilkley, UK
Lewis BR (1991) Service quality: an international comparison of bank customers. J Mark Manag 7(1):47–62
Luk STK, Layton R (2002) Perception gaps in customer expectations: managers versus service providers and customers. Serv Ind J 22(2):109–128
Maister DH (1995) The psychology of waiting lines. In: Czepiel JA, Solomon MR, Suprenant CF (eds) The service encounter: managing employee/customer interaction in service business. Lexington Books, MA
Muthukrishnan S, Rajaraman R, Shaheen A, Gehrke JE (1999) Online scheduling to minimize average stretch. In: Proceedings of the 40th annual symposium on foundations of computer science, FOCS’99
Parasuraman A, Zeithaml VA, Berry LL (1985) A conceptual model of service quality and its implications for future research. J Mark 49:41–50
Parasuraman A, Zeithaml VA, Berry LL (1988) SERVQUAL: a multiple-item scale for measuring customer perceptions of service quality. J Retail 64(1):12–40
Parasuraman A, Zeithaml VA, Malhotra A (2005) E-S Qual: a multiple-item scale for assessing electronic service quality. J Serv Res 7(3):213–233
Patterson PG, Johnson LW, Spreng RA (1997) Modeling the determinants of customer satisfaction for business-to-business professional services. J Acad Mark Sci 25(1):4–17
Pitt LF, Watson RT, Kavan CB (1995) Service quality: a measure of information systems effectiveness. MIS Q 19(2):173–187
Prabhu NU (1997) Foundations of queueing theory. Kluwer, Dordrecht
Rafaeli A, Barron G, Haber K (2002) The effects of queue structure on attitudes. J Serv Res 5(2):125–140
Rafaeli A, Kedmi E, Vashdi D, Barron G (2005) Queues and fairness: a multiple study experimental investigation. Manuscript under review. Available online at http://iew3.technion.ac.il/Home/Users/anatr.html
Raz D (2007) Quantifying fairness in queueing systems. Ph.D. thesis, School of Computer Science, Tel-Aviv University, Israel
Raz D, Levy H, Avi-Itzhak B (2004a) A resource allocation queueing fairness measure. Perform Eval Rev 32(1):130–141
Raz D, Levy H, Avi-Itzhak B (2004b) A resource allocation queueing fairness measure. Technical Report RRR-32-2004, RUTCOR, Rutgers University
Raz D, Avi-Itzhak B, Levy H (2006) Fairness considerations of scheduling in multi-server and multi-queue systems. In: Proceedings of the 1st International Conference On Performance Evaluation Tools, VALUETOOLS. Pisa, Italy
Sandmann W (2005) A discrimination frequency based queueing fairness measure with regard to job seniority and service requirements. In: Proceedings of the 1st EuroNGI conference on next generation internet, NGI 2005. IEEE Computer Society Press, Rome, Italy, pp 106–113
Sandmann W (2006) Analysis of a queueing fairness measure. In: Proceedings of the 13th GI/ITG conference on measurement, modeling, and evaluation of computer and communication systems, MMB 2006. VDE-Verlag, Nürnberg, Germany, pp 219–231
Sandmann W (2006) Scheduling to improve queue justice. In: Proceedings of the 20th European conference on modelling and simulation, ECMS 2006, Bonn, Germany, pp 372–377
Severt DE, Rompf PD (2006) Consumers’ perceptions of fairness and the resultant effects on customer satisfaction. J Hosp Mark Manag 15(1):101–121
Shields PC (1996) The ergodic theory of discrete sample paths. American Mathematical Society, Providence
Takacs L (1962) Introduction to the theory of queues. Oxford University Press, Oxford
Teas RK (1993) Expectations, performance evaluation and consumers’ perceptions of quality. J Mark 57(4):18–35
Teas RK (1994) Expectations as a comparison standard in measuring service quality: an assessment of a reassessment. J Mark 58(1):132–139
Teo TSH, Lim VKG (2001) The effects of perceived justice on satisfaction and behavioral intentions: the case of computer purchase. Int J Retail Distrib Manag 29(2):109–125
Turel O, Yuan Y, Connelly CE (2008) In justice we trust: predicting user acceptance of E-customer services. J Manage Inf Syst 24(4):123–151
van Iwaarden J, Wiele Tvd, Ball L, Millen R (2003) Applying SERVQUAL to web sites: an exploratory study. Int J Qual Reliab Manag 20(8):919–935
Wierman A (2007a) Fairness and classifications. Perform Eval Rev 34(4):4–12
Wierman A (2007b) Scheduling for today’s computer systems: bridging theory and practice. Ph.D. thesis, School of Computer Science, Carnegie Mellon University, Pittsburgh, PA, USA
Wierman A, Harchol-Balter M (2003) Classifying scheduling policies with respect to unfairness in an M/GI/1. In: Proceedings of the ACM SIGMETRICS conference on measurement and modeling of computer systems, San Diego, USA, pp 238–249
Wolff RW (1982) Poisson arrivals see time averages. Oper Res 30(2):223–231
Yoda T, Kumakura T (2007) Effect of unfairness on customer satisfaction: New insights into customer retention. Innov Mark 3(1)
Zeithaml VA, Parasuraman A, Berry LL (1990) Delivering quality service: balancing customer perceptions and expectations. The Free Press, New York
Zhu YQ, Chen HG (2009) Service fairness and customer satisfaction in Internet bank: from a trust and perceived customer value perspective. In: Proceedings of the 15th Americas conference on information systems (AMCIS). Paper 403
Zhu Y, Sethu H (2002) On the relationship between absolute and relative fairness bounds. IEEE Commun Lett 6(1):37–39
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Sandmann, W. Quantitative fairness for assessing perceived service quality in queues. Oper Res Int J 13, 153–186 (2013). https://doi.org/10.1007/s12351-011-0111-9
Received:
Revised:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s12351-011-0111-9