Abstract
Robots have been increasingly common in hospitality and tourism, especially being favored under the threat of COVID-19. However, people generally do not think robots are appropriate for cooking food in hotels and restaurants, possibly because they hold low quality predictions for robot-cooked food. This study aimed to investigate the factors influencing people’s quality prediction for robot-cooked food. In three experiments, participants viewed pictures of human and robotic chefs and dishes cooked by them, and then made food quality predictions and rated their perceptions of the chefs. The results showed that participants predicted the foods cooked by robotic chefs were above average quality; however, they consistently held lower food quality prediction for robotic chefs than human chefs, regardless of dishes’ cooking difficulty level, novel cues in chefs and food, or the anthropomorphism level of robotic chefs. The results also showed that increasing the appearance of robotic chefs from low or medium to high anthropomorphism, or enabling robotic chefs to cook high cooking difficulty level food could promote food quality prediction. These results revealed the current acceptance of robot-cooked food, suggesting possible ways to improve food quality predictions.








Similar content being viewed by others
Data Availability
Data and materials are available upon request from the first author.
Notes
The pilot study was similar to Experiment 1. Forty-two University students viewed three pictures of a robotic chef (with two humanoid arms) and three pictures of a human chef cooking food. After viewing each chef, participants viewed and rated three Chinese dishes respectively with low, medium, and high cooking difficulty level. The pictures of chefs and dishes differed from those used in Experiment 1.
References
Ivanov S, Webster C, Berezina K (2017) Adoption of robots and service automation by tourism and hospitality companies. Rev Turismo Desenvolv 27(28):1501–1517
Bucak T, Yigit S (2021) The future of the chef occupation and the food and beverage sector after the COVID-19 outbreak: opinions of Turkish chefs. Int J Hosp Manag 92:102682. https://doi.org/10.1016/j.ijhm.2020.102682
Shin H, Kang J (2020) Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: focused on technology innovation for social distancing and cleanliness. Int J Hosp Manag 91:102664. https://doi.org/10.1016/j.ijhm.2020.102664
Jiang YY, Wen J (2020) Effects of COVID-19 on hotel marketing and management: a perspective article. Int J Contemp Hosp Manag 32(8):2563–2573. https://doi.org/10.1108/ijchm-03-2020-0237
Kim S, Kim J, Badu-Baiden F, Giroux M, Choi Y (2021) Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic. Int J Hosp Manag 93:102795. https://doi.org/10.1016/j.ijhm.2020.102795
Ivanov S, Webster C (2019) What should robots do? A comparative analysis of industry professionals, educators and tourists. [Information and communication technologies in tourism 2019]. In: eTourism conference (ENTER): eTourism—towards a sustainable digital society, Nicosia, CYPRUS 249–262. https://doi.org/10.1007/978-3-030-05940-8_20
Nozawa C, Togawa T, Velasco C, Motoki K (2022) Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants. Food Qual Preference 96:104436. https://doi.org/10.1016/j.foodqual.2021.104436
Seyitoglu F, Ivanov S, Atsiz O, Cifci I (2021) Robots as restaurant employees-A double-barrelled detective story. Technol Soc 67:101779. https://doi.org/10.1016/j.techsoc.2021.101779
Fernqvist F, Ekelund L (2014) Credence and the effect on consumer liking of food: a review. Food Qual Prefer 32:340–353. https://doi.org/10.1016/j.foodqual.2013.10.005
Piqueras-Fiszman B, Spence C (2015) Sensory expectations based on product-extrinsic food cues: an interdisciplinary review of the empirical evidence and theoretical accounts. Food Qual Prefer 40:165–179. https://doi.org/10.1016/j.foodqual.2014.09.013
Abouab N, Gomez P (2015) Human contact imagined during the production process increases food naturalness perceptions. Appetite 91:273–277. https://doi.org/10.1016/j.appet.2015.04.002
Fuchs C, Schreier M, van Osselaer SMJ (2015) The handmade effect: what’s love got to do with It? J Mark 79:98–110. https://doi.org/10.1509/jm.14.0018
Wolfson J, Oshinsky NS (1966) Food names and acceptability. J Advert Res 6:21–23
Seyitoğlu F, Ivanov S (2020) Understanding the robotic restaurant experience: a multiple case study. J Tour Fut. https://doi.org/10.1108/JTF-04-2020-0070
Cross ES, Ramsey R, Liepelt R, Prinz W, Hamilton AFdC (2016) The shaping of social perception by stimulus and knowledge cues to human animacy. Philos Trans R Soc B Biol Sci 371:20150075. https://doi.org/10.1098/rstb.2015.0075
Hortensius R, Cross ES (2018) From automata to animate beings: the scope and limits of attributing socialness to artificial agents. Ann N Y Acad Sci 1426:93–110. https://doi.org/10.1111/nyas.13727
Oliver RL, Winer RS (1987) A framework for the formation and structure of consumer expectations: review and propositions. J Econ Psychol 8:469–499. https://doi.org/10.1016/0167-4870(87)90037-7
Anderson RE (1973) Consumer dissatisfaction: the effect of disconfirmed expectancy on perceived product performance. J Mark Res (JMR) 10:38–44. https://doi.org/10.2307/3149407
Kätsyri J, Förger K, Mäkäräinen M, Takala T (2015) A review of empirical evidence on different uncanny valley hypotheses: support for perceptual mismatch as one road to the valley of eeriness. Front Psychol 6:390. https://doi.org/10.3389/fpsyg.2015.00390
Mori M (1970) Bukimi no tani [the Uncanny Valley]. Energy 7:33–35. https://doi.org/10.1109/MRA.2012.2192811
Mori M (2012) The uncanny valley. IEEE Robot Autom Mag 19:98–100. https://doi.org/10.1109/MRA.2012.2192811
Bollini M, Tellex S, Thompson T, Roy N, Rus D (2013) Interpreting and executing recipes with a cooking robot. In: Experimental robot. Springer, https://doi.org/10.1007/978-3-319-00065-7_33
Zhai J, Pan G, Yan W, Fu Z, Zhao Y, Ieee (2015) Dynamic analysis of a dual-arm humanoid cooking robot. In Proceedings of the 2015 10th IEEE conference on industrial electronics and applications, pp 851–854. <Go to ISI>://WOS:000377208900153
Chen Y, Deng Z, Li B (2011) Numerical simulations of motion behaviors of pan mechanism in a cooking robot with granular cuisine. J Mech Sci Technol 25:803–808. https://doi.org/10.1007/s12206-011-0111-y
Ma W-T, Yan W-X, Fu Z, Zhao Y-Z (2011) A Chinese cooking robot for elderly and disabled people. Robotica 29:843–852. https://doi.org/10.1017/S0263574711000051
Zhu DH, Chang YP (2020) Robot with humanoid hands cooks food better? Effect of robotic chef anthropomorphism on food quality prediction. Int J Contemp Hosp Manag 32:1367–1383. https://doi.org/10.1108/IJCHM-10-2019-0904
Hartmann C, Dohle S, Siegrist M (2013) Importance of cooking skills for balanced food choices. Appetite 65:125–131. https://doi.org/10.1016/j.appet.2013.01.016
McGowan L, Caraher M, Raats M, Lavelle F, Hollywood L, McDowell D, Spence M, McCloat A, Mooney E, Dean M (2017) Domestic cooking and food skills: a review. Crit Rev Food Sci Nutr 57:2412–2431. https://doi.org/10.1080/10408398.2015.1072495
Bartneck C, Kulić D, Croft E, Zoghbi S (2009) Measurement instruments for the anthropomorphism, animacy, likeability, perceived intelligence, and perceived safety of robots. Int J Soc Robot 1:71–81. https://doi.org/10.1007/s12369-008-0001-3
Phillips E, Zhao X, Ullman D, Malle BF (2018) What is human-like?: Decomposing robots’ human-like appearance using the anthropomorphic roBOT (ABOT) database. ACM/IEEE Int Conf Human-Robot Interact. https://doi.org/10.1145/3171221.3171268
Mende M, Scott ML, Jv D, Grewal D, Shanks I (2019) Service robots rising: how humanoid robots influence service experiences and elicit compensatory consumer responses. J Mark Res 56:535–556. https://doi.org/10.1177/0022243718822827
de Vries R, de Vet E, de Graaf K, Boesveldt S (2020) Foraging minds in modern environments: high-calorie and savory-taste biases in human food spatial memory. Appetite 152:104718. https://doi.org/10.1016/j.appet.2020.104718
New J, Krasnow MM, Truxaw D, Gaulin SJC (2007) Spatial adaptations for plant foraging: women excel and calories count. Proc R Soc B-Biol Sci 274:2679–2684. https://doi.org/10.1098/rspb.2007.0826
Sawada R, Sato W, Toichi M, Fushiki T (2017) Fat content modulates rapid detection of food: a visual search study using fast food and Japanese diet. Front Psychol 8:14–21. https://doi.org/10.3389/fpsyg.2017.01033
Sawada R, Sato W, Minemoto K, Fushiki T (2019) Hunger promotes the detection of high-fat food. Appetite 142:104377. https://doi.org/10.1016/j.appet.2019.104377
Blechert J, Klackl J, Miedl S, Wilhelm FH (2016) To eat or not to eat: effects of food availability on reward system activity during food picture viewing. Appetite. https://doi.org/10.1016/j.appet.2016.01.006
Granulo A, Fuchs C, Puntoni S (2021) Preference for human (vs. robotic) labor is stronger in symbolic consumption contexts. J Consum Psychol 31:72–80. https://doi.org/10.1002/jcpy.1181
Acknowledgements
We wish to thank Anyi Gu for her work in the pilot study.
Funding
This study was funded by the National Social Science Fund of China (Grant Number 21BSH045), the Major Projects of Philosophy and Social Science Research in Jiangsu Universities (Grant Number 2018SJZDA020), and the National Natural Science Foundation of China (Grant Number 61876079).
Author information
Authors and Affiliations
Contributions
All authors contributed to designing the research. LZ conducted the study and collected data. CX analyzed the data and took the lead in writing the manuscript. All authors approved the final manuscript.
Corresponding author
Ethics declarations
Conflict of interest
The authors declare that they have no conflict of interest.
Ethical Approval
The ethics committee of psychology research of Nanjing University approved the study (approval number NJUPSY202004001). Written informed consent was obtained from each participant before the experiments began.
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Appendix
Appendix
See Table
2.
Rights and permissions
About this article
Cite this article
Xiao, C., Zhao, L. Robotic Chef Versus Human Chef: The Effects of Anthropomorphism, Novel Cues, and Cooking Difficulty Level on Food Quality Prediction. Int J of Soc Robotics 14, 1697–1710 (2022). https://doi.org/10.1007/s12369-022-00896-9
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s12369-022-00896-9