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Marketing Automation

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Authors and Affiliations

  1. TU Darmstadt, Information Systems, esp. Electronic Markets, Hochschulstr. 1, 64289, Darmstadt, Germany

    Irina Heimbach &  Oliver Hinz

  2. Cocomore AG, Gutleutstraße 30, 60329, Frankfurt, Germany

    Daniel S. Kostyra

Authors
  1. Irina Heimbach
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  2. Daniel S. Kostyra
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  3. Oliver Hinz
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Corresponding author

Correspondence to Irina Heimbach.

Additional information

Accepted after one revision by Prof. Dr. Sinz.

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Heimbach, I., Kostyra, D.S. & Hinz, O. Marketing Automation. Bus Inf Syst Eng 57, 129–133 (2015). https://doi.org/10.1007/s12599-015-0370-8

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  • DOI: https://doi.org/10.1007/s12599-015-0370-8

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