Abstract
Although the pivotal role of satisfaction in explaining travel behavior proposed is well studied in the literature, there is still an underexplored link between satisfaction and travel habits. This study addresses the missing link between satisfaction and habits in travel mode use. Our theoretical elaboration suggests an indirect association between satisfaction and habits through the involvement of the interaction between satisfaction and frequency of mode use repetition. Two hypotheses are developed. The first hypothesis assumes that the interaction between satisfaction and mode use frequency is the factor that significantly positively affects travel mode use habits. The second hypothesis assumes that time is the factor that strengthens the relative role of the automatic motives over the reasoned motives in deciding travel mode use. A series of structural equation modelling analyses based on 887 individual data of a questionnaire survey, covering three travel modes (motorcycle, car and bus), showed support to the hypotheses. This allows us to suggest an indirect association between satisfaction and habits through the involvement of the interaction between satisfaction and frequency of choice repetition. Findings of this study are important to the field as they are touching one of the key issues in travel mode use studies.
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Hoang-Tung, N. Recognizing the Involvement of Satisfaction in Nurturing Habits of Travel Mode Use. Int. J. ITS Res. 21, 293–309 (2023). https://doi.org/10.1007/s13177-023-00353-5
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DOI: https://doi.org/10.1007/s13177-023-00353-5