Skip to main content
Log in

An exploratory study to investigate value chain of Saharanpur wooden carving handicraft cluster

  • Original Article
  • Published:
International Journal of System Assurance Engineering and Management Aims and scope Submit manuscript

Abstract

Wooden carved handicraft is one of the popular and well known handicrafts of India. SRE is one of the dominant clusters along with Jodhpur and Mysore that are known for their wooden carvings. It is a labor intensive sector and the skills are usually passed from one generation to another. The wooden carving sector is undergoing considerable changes because of ever growing global competition, economic developments and technological advancements. This paper investigates value chain of wooden carving handicraft cluster of Saharanpur and presents various issues and challenges faced by this cluster. The study was accomplished by field visits, interviews with stakeholders and observations. On the basis of this study suitable recommendations and suggestions for cluster and its units have been proposed to overcome growth barriers.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2

Similar content being viewed by others

References

  • Brooksbank R, Kirby DA, Wright G (1992) Marketing and company performance: an examination of medium sized manufacturing firms in Britain. Smal Bus Eco 4(3):221–236

    Article  Google Scholar 

  • Business Standard (2014) Wood carving industry in Saharanpur hit by riots. http://www.business-standard.com/article/sme/wood-carving-industry-in-saharanpur-hit-by-riots-114080401359_1.html. Accessed in April 2016

  • Carson D (1985) The evolution of marketing in small firms. Eurp J Mark 19(5):7–16

    Article  Google Scholar 

  • Chaston I (1998) Evolving” New Marketing” philosophies by merging existing concepts: application of process within small high-technology firms. J Mark Manag 14(4):273–291

    Article  Google Scholar 

  • Covell P (2002) Packaging. Microsoft Encarta Encycl, USA

    Google Scholar 

  • Doole I, Grimes T, Demack S (2006) An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs. Mark Int Plan 24(6):632–647

    Article  Google Scholar 

  • Jain M (2000) Wood handicraft: a study of its origin and development in Saharanpur. Indus Publishing, Himalaya

    Google Scholar 

  • Kumar R (2012) Child labour a necessary evil for Indian economy a case study of wood carving labour in Saharanpur city. http://shodhganga.inflibnet.ac.in/handle/10603/22667. Accessed 21 Jan 2016

  • Mohan-Neill S (1993) The influence of firm’s age, size, and growth rate on the marketing strategy and orientation of firms. Research at the marketing/entrepreneurship interface. Institute for Entrepreneurial Studies, Chicago

    Google Scholar 

  • MSME-Development Institute, Agra (2011) Brief Industrial profile of district SRE. http://www.dcmsme.gov.in/dips/20%20DIPS%20SRE.pdf. Accessed 21 Jan 2016

  • Naik AK (2009) Informal sector and informal workers in India. In seminar measuring the informal economy in developing countries, Kathmandu, Nepal

  • O’Donnell A, Cummins D (1999) The use of qualitative methods to research networking in SMEs. Qual. Mark. Res. Int. J 2(2):82–91

    Article  Google Scholar 

  • Planning Commission (2005) Uttar Pradesh state development report, vol I & II, Government of India, New Delhi. http://www.Planningcommission.nic.in/plans/stateplan/upsdr/vol-2/Chap_b4.pdf. Accessed 21 Jan 2016

  • Porter ME (1985) Technology and competitive advantage. J bus Strat 5(3):60–78

    Article  Google Scholar 

  • Reason P, Bradbury H (2001) Handbook of action research: participative inquiry and practice. Sage, London

    Google Scholar 

  • Robson K, Trimble R, MacIntyre J (2014) The inhibitors and enablers of maintenance and manufacturing strategy: a cross-case analysis. Int J Sys Ass Eng Manag 5(1):107–117

    Article  Google Scholar 

  • Sarkar T, Banerjee S (2007) Artisan clusters–some policy suggestions. Innov J Public Sector Innov J 12(2):1–13

    Google Scholar 

  • Stokes D (2000) Putting entrepreneurship into marketing: the processes of entrepreneurial marketing. J Res Mark Enter 2(1):1–16

    Google Scholar 

  • Tsarouhas PH (2014) Maintainability analysis in the yogurt industry. Intl J Sy Ass Eng Man. doi:10.1007/s13198-014-0254-1

    Google Scholar 

  • Venkataramanaiah S, Kumar GN (2011) Building competitiveness: a case of handicrafts manufacturing cluster units. http://www.gfe.de/Publication/Indian%20Handicrafts%20Industry.doc. Accessed 24 Feb 2016

  • Weinrauch JD, Mann OK, Robinson PA, Pharr J (1991) Dealing with limited financial resources: a marketing challenge for small business. J Sml Bus Manag 29(4):44–54

    Google Scholar 

Download references

Acknowledgments

Authors earnestly acknowledges cooperation and support of Saharanpur Wood Carving Manufacturing Association, District Industrial Center of Saharanpur and SMEs of Saharanpur cluster.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Rohit Yadav.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Yadav, R., Mahara, T. An exploratory study to investigate value chain of Saharanpur wooden carving handicraft cluster. Int J Syst Assur Eng Manag 9, 147–154 (2018). https://doi.org/10.1007/s13198-016-0492-5

Download citation

  • Received:

  • Revised:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s13198-016-0492-5

Keywords