Abstract
This paper presents a Bayesian model based clustering approach for dichotomous item responses that deals with issues often encountered in model based clustering like missing data, large data sets and within cluster dependencies. The approach proposed will be illustrated using an example concerning Brand Strategy Research.
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van Hattum, P., Hoijtink, H. Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models. J Classif 26, 297–328 (2009). https://doi.org/10.1007/s00357-009-9040-1
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DOI: https://doi.org/10.1007/s00357-009-9040-1