Skip to main content
SpringerLink
Log in

Comparative analysis of a mobile device and paper as effective survey tools

  • Short paper
  • Published:
Universal Access in the Information Society Aims and scope Submit manuscript

Abstract

As mobile devices, such as e-book readers and tablet computers, have emerged as alternatives to traditional printed media, they are also being increasingly employed as survey administration equipment. However, the question arises as to whether mobile devices are actually more effective than paper for survey administration. To address this question, the current study conducted a between-subjects experiment (N = 60) in which participants were asked to complete a survey questionnaire either on paper or an iPad. The results showed that the mobile device-based survey was more effective than the paper-based survey in encouraging participants to disclose information. In addition, self-disclosure was found to mediate the effects of the survey medium type on perceived security of information, usefulness of the medium, and intention to use the medium in the future.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5
Fig. 6

Similar content being viewed by others

References

  1. Ajzen, I.: From intentions to actions: a theory of planned behavior. In: Kuhl, J., Beckman, J. (eds.) Action-Control: From Cognition to Behavior, pp. 11–39. Springer, Berlin (1985)

  2. Booth-Kewley, S., Larson, G., Miyoshi, D.: Social desirability effects on computerized and paper-and-pencil questionnaires. Comput. Hum. Behav. 23, 463–477 (2007)

    Article  Google Scholar 

  3. Clariana, R., Wallace, P.: Paper-based versus computer-based assessment: key factors associated with the test mode effect. Br. J. Edu. Technol. 33(5), 593–602 (2002)

    Article  Google Scholar 

  4. DeAngelis, S.: Equivalency of computer-based and paper-and-pencil testing. J. Allied Health 29(3), 161–164 (2000)

    Google Scholar 

  5. Gibbs, J.L.: Self-presentation in online personals: the role of anticipated future interaction, self-disclosure, and perceived success in Internet dating. Commun. Res. 33(2), 152–177 (2006)

    Article  MathSciNet  Google Scholar 

  6. Hallfors, D., Khatapoush, S., Kadushin, C., Watson, K., Saxe, L.: A comparison of paper vs computer-assisted self interview for school alcohol, tobacco, and other drug surveys. Eval. Program Plan. 23(2), 149–155 (2000)

    Article  Google Scholar 

  7. Hanna, R.C., Weinberg, B., Dant, R.P., Berger, P.D.: Do internet-based surveys increase personal self-disclosure? J. Database Mark. Cust. Strategy Manag. 12(4), 342–356 (2005)

    Article  Google Scholar 

  8. Huang, H.: Do print and web surveys provide the same results? Comput. Hum. Behav. 22, 334–350 (2006)

    Article  Google Scholar 

  9. Joinson, A., McKenna, K., Postmes, T., Reips, U.: The Oxford Handbook of Internet Psychology. Oxford University Press, New York (2007)

    Google Scholar 

  10. Kaysa, K., Gathercoalb, K., Buhrowc, W.: Does survey format influence self-disclosure on sensitive question items? Comput. Hum. Behav. 28(1), 251–256 (2012)

    Article  Google Scholar 

  11. Kim, K.J., Sundar, S.S.: Mobile persuasion: can screen size and presentation mode make a difference to trust? Hum. Commun. Res. 42(1), 45–70 (2016)

    Article  Google Scholar 

  12. Lee, D., Im, S., Taylor, C.: Voluntary self-disclosure of information on the Internet: a multimethod study of the motivations and consequences of disclosing information on blogs. Psychol. Mark. 25(7), 692–710 (2008)

    Article  Google Scholar 

  13. Mason, B.J., Patry, M., Berstein, D.J.: An examination of the equivalence between non-adaptive computer-based and traditional testing. J. Educ. Comput. Res. 24(1), 29–39 (2001)

    Article  Google Scholar 

  14. Preacher, K.J., Hayes, A.F.: Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behav. Res. Methods 40(3), 879–891 (2008)

    Article  Google Scholar 

  15. Roca, J.C., García, J.J., La Vega, J.J.D.: The importance of perceived trust, security and privacy in online trading systems. Inf. Manag. Comput. Secur. 17(2), 96–113 (2009)

    Article  Google Scholar 

  16. Salisbury, W.D., Pearson, R.A., Pearson, A.W., Miller, D.W.: Perceived security and world wide web purchase intention. Ind. Manag. Data Syst. 101(4), 165–177 (2001)

    Article  Google Scholar 

  17. Shin, D.: Towards an understanding of the consumer acceptance of mobile wallet. Comput. Hum. Behav. 25(6), 1343–1354 (2009)

    Article  Google Scholar 

  18. Weisband, S., Kiesler, S.: Self disclosure on computer forms: meta-analysis and implications. In: Proceedings on CHI 1996, pp. 3–10. ACM Press (1996)

Download references

Acknowledgements

This work was supported by the research fund of Hanyang University (HY-2017-N).

Author information

Author notes

    Authors and Affiliations

    1. Department of Media and Communication, College of Liberal Arts and Social Sciences, City University of Hong Kong, Kowloon, Hong Kong

      Ki Joon Kim

    2. Graduate School of Innovation and Technology Management, Korea Advanced Institute of Science and Technology (KAIST), Daejeon, Republic of Korea

      Sangkyung Bae

    3. Division of Media, Culture, and Design Technology, College of Computing, Hanyang University, 55 Hanyangdeahak-ro, Sangnok-gu, Ansan, Gyeonggi-do, 15588, Republic of Korea

      Eunil Park

    Authors
    1. Ki Joon Kim
      View author publications

      You can also search for this author in PubMed Google Scholar

    2. Sangkyung Bae
      View author publications

      You can also search for this author in PubMed Google Scholar

    3. Eunil Park
      View author publications

      You can also search for this author in PubMed Google Scholar

    Corresponding author

    Correspondence to Eunil Park.

    Additional information

    Ki Joon Kim and Sangkyung Bae have contributed equally to this work.

    Rights and permissions

    Reprints and permissions

    About this article

    Check for updates. Verify currency and authenticity via CrossMark

    Cite this article

    Kim, K.J., Bae, S. & Park, E. Comparative analysis of a mobile device and paper as effective survey tools. Univ Access Inf Soc 16, 997–1002 (2017). https://doi.org/10.1007/s10209-017-0535-y

    Download citation

    • Published:

    • Issue Date:

    • DOI: https://doi.org/10.1007/s10209-017-0535-y

    Keywords

    Search

    Navigation