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The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation

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Abstract

Trade Shows (TSs) provide “high-quality information,” as thousands of specialists and experts are gathered in one place at one time. Thus, information technology systems become essential for TSs. This study explores the characteristics of TSs’ onsite Information Technology (IT). This study aim to explore the relationships among onsite IT usage, visitors’ effectiveness and perception through the innovation characteristics (i.e., relative advantage, compatibility, and complexity). The study was conducted at a representative TS in Korea and used a survey approach to empirically understand the perception of onsite IT usage. The findings suggest that the four characteristics of product intelligence are influential factors of TSs’ onsite IT. Among them, relative advantage and compatibility had positive impacts on TS effectiveness, while complexity did not. In addition, discussions of the results, theoretical and practical implications for practitioners, limitations, and suggestions for future studies are presented.

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Acknowledgments

This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2013S1A3A2043345).

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Authors and Affiliations

  1. Department of Convention & Exhibition management, Graduate School, Kyung Hee University, Seoul, Republic of Korea

    Sunyoung Hlee & Jimin Lee

  2. Department of Transport & Logistics, Korea Railroad Research Institute, Uiwang, 360-1, South Korea

    Daeseop Moon

  3. College of Hospitality and Tourism, Kyung Hee University, Seoul, Republic of Korea

    Changsok Yoo

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  1. Sunyoung Hlee
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Correspondence to Changsok Yoo.

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Hlee, S., Lee, J., Moon, D. et al. The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation. Inf Syst Front 19, 717–729 (2017). https://doi.org/10.1007/s10796-016-9703-5

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