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An information dissemination model of product quality and safety based on scale-free networks

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Abstract

In the small-world model, information nodes’ positions are relatively ordered. However, information dissemination between nodes is unordered on the Internet. In this study, a product quality and safety information dissemination model on the Internet is proposed in terms of the characteristics of the scale-free model in the complex network. Using the simulation tests, we found that the information diffusion rate will speed up and the time needed for the system to reach the equilibrium will shorten when the spontaneous dissemination coefficient increases. Additionally, the scope of information coverage also increases as the system’s size increases. However, the time of information diffusion needed to cover the maximum area does not change with the system’s size. The media’s influence has also been found to have an effect on the information dissemination.

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Acknowledgments

We would like to acknowledge that this research is supported and funded by the National Science Foundation of China under Grant Nos. 71301152, 71271013 and 71301011, the Societal Science Foundation of China under Grant No. 11AZD096, the China Postdoctoral Science Foundation under Grants No. 2012M520008 and No. 2013T60091, the National Science Foundation of Beijing under Grant No. 9142012, the Science and Technology Support Program under Grants Nos. 2013BAK04B02 and 2013BAK04B04, and Quality Inspection Project Grant No. 201410309.

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Authors and Affiliations

  1. School of Economics and Management, Beihang University, Beijing, 100191, China

    Li Wang, Chao Lei & Siqing Shan

  2. Beijing Key Laboratory of Emergency Support Simulation Techologies for City Operations, Beijing, 100191, China

    Li Wang & Siqing Shan

  3. China National Institute of Standardization, Beijing, 100191, China

    Yingcheng Xu & Yuexiang Yang

  4. School of Business and Management, American University of Sharjah, Sharjah, United Arab Emirates

    Xiaobo Xu

Authors
  1. Li Wang
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  2. Chao Lei
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  3. Yingcheng Xu
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  4. Yuexiang Yang
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  5. Siqing Shan
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  6. Xiaobo Xu
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Correspondence to Yingcheng Xu.

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Wang, L., Lei, C., Xu, Y. et al. An information dissemination model of product quality and safety based on scale-free networks. Inf Technol Manag 15, 211–221 (2014). https://doi.org/10.1007/s10799-014-0189-x

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  • DOI: https://doi.org/10.1007/s10799-014-0189-x

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