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Fuzzy AHP for determining the key features and cognitive differences of mobile game development among designer and game player

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Abstract

Previous studies have assessed the elements of a game design from game players’ viewpoints. Scant research has been conducted from the perspectives of both game players and game developers. This study explored the cognitive difference among game players and game developers in the importance of online game designs by employing the fuzzy analytic hierarchy process (FAHP) to analyze the importance of puzzle game designs. The online game design hierarchical framework comprising 3 systems, 9 components, and 29 factors was established. The research findings are summarized as follows: 1) System quality is the most crucial design component. 2) Game development should primarily focus on technology followed by aesthetics. 3) A gap exists in the perception of game players and game developers on the design component “service quality.” Finally, researchers can adopt the multiple criteria decision-making model used in this current study to rank the importance of design contents for cultural and creative industries.

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Acknowledgments

Funding of this research work was partly supported by Ministry of Science and Technology (MOST), Taiwan, under Grant numbers: MOST 103-2410-H-142-006 and MOST 104-2410-H-142-017-MY2.

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Authors and Affiliations

  1. Department of Business Administration, National Yunlin University of Science and Technology, Douliu City, Taiwan

    Bang-Ning Hwang

  2. Department of Art Design and Creative Industry, Nanfang College of Sun Yat-Sen University, Guangzhou, China

    Nai-Yuan Pai

  3. Department of Digital Content and Technology, National Taichung University of Education, No. 140, Min-Shen Rd, Taichung, 403, Taiwan, R. O. C

    Chih-Hung Wu

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  1. Bang-Ning Hwang
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Correspondence to Chih-Hung Wu.

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Hwang, BN., Pai, NY. & Wu, CH. Fuzzy AHP for determining the key features and cognitive differences of mobile game development among designer and game player. Multimed Tools Appl 76, 18265–18290 (2017). https://doi.org/10.1007/s11042-016-3792-5

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