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This article is also available in English via http://www.springerlink.com and http://www.bise-journal.org: Lis B, Neßler C (2014) Electronic Word of Mouth. Bus Inf Syst Eng. doi: 10.1007/s12599-013-0306-0.
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Lis, B., Neßler, C. Digitale Mundpropoganda. Wirtschaftsinf 56, 73–75 (2014). https://doi.org/10.1007/s11576-013-0398-7
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DOI: https://doi.org/10.1007/s11576-013-0398-7