Abstract
Session-based recommendation (SBR) and multi-behavior recommendation (MBR) are both important problems and have attracted the attention of many researchers and practitioners. Different from SBR that solely uses one single type of behavior sequences and MBR that neglects sequential dynamics, heterogeneous SBR (HSBR) that exploits different types of behavioral information (e.g., examinations like clicks or browses, purchases, adds-to-carts and adds-to-favorites) in sequences is more consistent with real-world recommendation scenarios, but it is rarely studied. Early efforts towards HSBR focus on distinguishing different types of behaviors or exploiting homogeneous behavior transitions in a sequence with the same type of behaviors. However, all the existing solutions for HSBR do not exploit the rich heterogeneous behavior transitions in an explicit way and thus may fail to capture the semantic relations between different types of behaviors. However, all the existing solutions for HSBR do not model the rich heterogeneous behavior transitions in the form of graphs and thus may fail to capture the semantic relations between different types of behaviors. The limitation hinders the development of HSBR and results in unsatisfactory performance. As a response, we propose a novel behavior-aware graph neural network (BGNN) for HSBR. Our BGNN adopts a dual-channel learning strategy for differentiated modeling of two different types of behavior sequences in a session. Moreover, our BGNN integrates the information of both homogeneous behavior transitions and heterogeneous behavior transitions in a unified way. We then conduct extensive empirical studies on three real-world datasets, and find that our BGNN outperforms the best baseline by 21.87%, 18.49%, and 37.16% on average correspondingly. A series of further experiments and visualization studies demonstrate the rationality and effectiveness of our BGNN. An exploratory study on extending our BGNN to handle more than two types of behaviors show that our BGNN can easily and effectively be extended to multi-behavior scenarios.
Similar content being viewed by others
References
Hu Y, Koren Y, Volinsky C. Collaborative filtering for implicit feedback datasets. In: Proceedings of the 8th IEEE International Conference on Data Mining. 2008, 263–272
He X, Liao L, Zhang H, Nie L, Hu X, Chua T S. Neural collaborative filtering. In: Proceedings of the 26th International Conference on World Wide Web. 2017, 173–182
Wang S, Cao L, Wang Y, Sheng Q Z, Orgun M A, Lian D. A survey on session-based recommender systems. ACM Computing Surveys, 2022, 54(7): 154
Chen W, Ren P, Cai F, Sun F, De Rijke M. Multi-interest diversification for end-to-end sequential recommendation. ACM Transactions on Information System, 2021, 40(1): 20
Meng W, Yang D, Xiao Y. Incorporating user micro-behaviors and item knowledge into multi-task learning for session-based recommendation. In: Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval. 2020, 1091–1100
Wen W, Zhang W, Liu S, Liu Q, Zhang B, Lin L, Zha H. Beyond clicks: modeling multi-relational item graph for session-based target behavior prediction. In: Proceedings of the Web Conference 2020. 2020, 3056–3062
Wang J, Louca R, Hu D, Cellier C, Caverlee J, Hong L. Time to shop for valentine’s day: shopping occasions and sequential recommendation in E-commerce. In: Proceedings of the 13th International Conference on Web Search and Data Mining. 2020, 645–653
Liu Q, Wu S, Wang L. Multi-behavioral sequential prediction with recurrent log-bilinear model. IEEE Transactions on Knowledge and Data Engineering, 2017, 29(6): 1254–1267
Li Z, Zhao H, Liu Q, Huang Z, Mei T, Chen E. Learning from history and present: next-item recommendation via discriminatively exploiting user behaviors. In: Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining. 2018, 1734–1743
Zhou M, Ding Z, Tang J, Yin D. Micro behaviors: a new perspective in E-commerce recommender systems. In: Proceedings of the 11th ACM International Conference on Web Search and Data Mining. 2018, 727–735
Gu Y, Ding Z, Wang S, Zou L, Liu Y, Yin D. Deep multifaceted transformers for multi-objective ranking in large-scale E-commerce recommender systems. In: Proceedings of the 29th ACM International Conference on Information & Knowledge Management. 2020, 2493–2500
Xie R, Ling C, Wang Y, Wang R, Xia F, Lin L. Deep feedback network for recommendation. In: Proceedings of the 29th International Joint Conference on Artificial Intelligence. 2020, 2519–2525
Sarwar B, Karypis G, Konstan J, Riedl J. Item-based collaborative filtering recommendation algorithms. In: Proceedings of the 10th International Conference on World Wide Web. 2001, 285–295
Jannach D, Ludewig M. When recurrent neural networks meet the neighborhood for session-based recommendation. In: Proceedings of the 11th ACM Conference on Recommender Systems. 2017, 306–310
Rendle S, Freudenthaler C, Gantner Z, Schmidt-Thieme L. BPR: Bayesian personalized ranking from implicit feedback. In: Proceedings of the 25th Conference on Uncertainty in Artificial Intelligence. 2009, 452–461
Rendle S, Freudenthaler C, Schmidt-Thieme L. Factorizing personalized markov chains for next-basket recommendation. In: Proceedings of the 19th International Conference on World Wide Web. 2010, 811–820
He R, McAuley J. Fusing similarity models with Markov chains for sparse sequential recommendation. In: Proceedings of the 16th IEEE International Conference on Data Mining. 2016, 191–200
Donkers T, Loepp B, Ziegler J. Sequential user-based recurrent neural network recommendations. In: Proceedings of the 11th ACM Conference on Recommender Systems. 2017, 152–160
Quadrana M, Karatzoglou A, Hidasi B, Cremonesi P. Personalizing session-based recommendations with hierarchical recurrent neural networks. In: Proceedings of the 11th ACM Conference on Recommender Systems. 2017, 130–137
Hidasi B, Karatzoglou A, Baltrunas L, Tikk D. Session-based recommendations with recurrent neural networks. In: Proceedings of the 4th International Conference on Learning Representations. 2016
Yu F, Liu Q, Wu S, Wang L, Tan T. A dynamic recurrent model for next basket recommendation. In: Proceedings of the 39th International ACM SIGIR Conference on Research and Development in Information Retrieval. 2016, 729–732
Li J, Ren P, Chen Z, Ren Z, Lian T, Ma J. Neural attentive session-based recommendation. In: Proceedings of 2017 ACM on Conference on Information and Knowledge Management. 2017, 1419–1428
Liu Q, Zeng Y, Mokhosi R, Zhang H. STAMP: short-term attention/memory priority model for session-based recommendation. In: Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining. 2018, 1831–1839
Zhou G, Zhu X, Song C, Fan Y, Zhu H, Ma X, Yan Y, Jin J Li H, Gai K. Deep interest network for click-through rate prediction. In: Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining. 2018, 1059–1068
Wu S, Tang Y, Zhu Y, Wang L, Xie X, Tan T. Session-based recommendation with graph neural networks. In: Proceedings of the 33rd AAAI Conference on Artificial Intelligence. 2019, 346–353
Xu C, Zhao P, Liu Y, Sheng V S, Xu J, Zhuang F, Fang J, Zhou X. Graph contextualized self-attention network for session-based recommendation. In: Proceedings of the 28th International Joint Conference on Artificial Intelligence. 2019, 3940–3946
Qiu R, Li J, Huang Z, Yin H. Rethinking the item order in session-based recommendation with graph neural networks. In: Proceedings of the 28th ACM International Conference on Information and Knowledge Management. 2019, 579–588
Xia X, Yin H, Yu J, Wang Q, Cui L, Zhang X. Self-supervised hypergraph convolutional networks for session-based recommendation. In: Proceedings of the 35th AAAI Conference on Artificial Intelligence. 2021, 4503–4518
Wang J, Ding K, Zhu Z, Caverlee J. Session-based recommendation with hypergraph attention networks. In: Proceedings of 2021 SIAM International Conference on Data Mining. 2021, 82–90
Huang C, Chen J, Xia L, Xu Y, Dai P, Chen Y, Bo L, Zhao J, Huang J X. Graph-enhanced multi-task learning of multi-level transition dynamics for session-based recommendation. In: Proceedings of the 35th AAAI Conference on Artificial Intelligence. 2021, 4123–4130
Wang Z, Wei W, Cong G, Li X L, Mao X L, Qiu M. Global context enhanced graph neural networks for session-based recommendation. In: Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval. 2020, 169–178
Tang J, Wang K. Personalized top-N sequential recommendation via convolutional sequence embedding. In: Proceedings of the 11th ACM International Conference on Web Search and Data Mining. 2018, 565–573
Yuan F, Karatzoglou A, Arapakis I, Jose J M, He X. A simple convolutional generative network for next item recommendation. In: Proceedings of the 12th ACM International Conference on Web Search and Data Mining. 2019, 582–590
Wang C K, McAuley J. Self-attentive sequential recommendation. In: Proceedings of 2018 IEEE International Conference on Data Mining. 2018, 197–206
Sun F, Liu J, Wu J, Pei C, Lin X, Ou W, Jiang P. BERT4Rec: sequential recommendation with bidirectional encoder representations from transformer. In: Proceedings of the 28th ACM International Conference on Information and Knowledge Management. 2019, 1441–1450
Zhou K, Wang H, Zhao W X, Zhu Y, Wang S, Zhang F, Wang Z, Wen J R. S3-Rec: self-supervised learning for sequential recommendation with mutual information maximization. In: Proceedings of the 29th ACM International Conference on Information & Knowledge Management. 2020, 1893–1902
Ma C, Ma L, Zhang Y, Sun J, Liu X, Coates M. Memory augmented graph neural networks for sequential recommendation. In: Proceedings of the 34th AAAI Conference on Artificial Intelligence. 2020, 5045–5052
Chang J, Gao C, Zheng Y, Hui Y, Niu Y, Song Y, Jin D, Li Y. Sequential recommendation with graph neural networks. In: Proceedings of the 44th International ACM SIGIR Conference on Research and Development in Information Retrieval. 2021, 378–387
Chen X, Li L, Pan W, Ming Z. A survey on heterogeneous one-class collaborative filtering. ACM Transactions on Information Systems, 2020, 38(4): 35
Loni B, Pagano R, Larson M, Hanjalic A. Bayesian personalized ranking with multi-channel user feedback. In: Proceedings of the 10th ACM Conference on Recommender Systems. 2016, 361–364
Gao C, He X, Gan D, Chen X, Feng F, Li Y, Chua T S, Jin D. Neural multi-task recommendation from multi-behavior data. In: Proceedings of the 35th IEEE International Conference on Data Engineering. 2019, 1554–1557
Jin B, Gao C, He X, Jin D, Li Y. Multi-behavior recommendation with graph convolutional networks. In: Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval. 2020, 659–668
Xia L, Huang C, Xu Y, Dai P, Zhang B, Bo L. Multiplex behavioral relation learning for recommendation via memory augmented transformer network. In: Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval. 2020, 2397–2406
Chen C, Zhang M, Zhang Y, Ma W, Liu Y, Ma S. Efficient heterogeneous collaborative filtering without negative sampling for recommendation. In: Proceedings of the 34th AAAI Conference on Artificial Intelligence. 2020, 19–26
Xia L, Huang C, Xu Y, Dai P, Zhang X, Yang H, Pei J, Bo L. Knowledge-enhanced hierarchical graph transformer network for multi-behavior recommendation. In: Proceedings of the 35th AAAI Conference on Artificial Intelligence. 2021, 4486–4493
Chen C, Ma W, Zhang M, Wang Z, He X, Wang C, Liu Y, Ma S. Graph heterogeneous multi-relational recommendation. In: Proceedings of the 35th AAAI Conference on Artificial Intelligence. 2021, 3958–3966
Guo L, Hua L, Jia R, Zhao B, Wang X, Cui B. Buying or browsing?: predicting real-time purchasing intent using attention-based deep network with multiple behavior. In: Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining. 2019, 1984–1992
Hamilton W L, Ying R, Leskovec J. Inductive representation learning on large graphs. In: Proceedings of the 31st International Conference on Neural Information Processing Systems. 2017, 1025–1035
Glorot X, Bengio Y. Understanding the difficulty of training deep feedforward neural networks. In: Proceedings of the 13th International Conference on Artificial Intelligence and Statistics. 2010, 249–256
van der Maaten L, Hinton G. Visualizing data using t-SNE. Journal of Machine Learning Research, 2008, 9(86): 2579–2605
Wang C, Ma W, Zhang M, Chen C, Liu Y, Ma S. Toward dynamic user intention: temporal evolutionary effects of item relations in sequential recommendation. ACM Transactions on Information Systems, 2021, 39(2): 16
Acknowledgements
We thank the support of the National Natural Science Foundation of China (Grant Nos. 62172283 and 61836005).
Author information
Authors and Affiliations
Corresponding author
Additional information
Jinwei Luo received the BS degree in College of Mechatronics and Control Engineering from Shenzhen University, China in 2020. He is currently pursuing the MS degree with the College of Computer Science and Software Engineering, Shenzhen University, China. His research interests include recommender systems and deep learning. He has published papers in JOCA, TKDE, TIST, KDD, and CIKM.
Mingkai He received the MS degree in Software Engineering from Shenzhen University, China in 2022. He is currently an Engineer at Baidu, Shenzhen, China. His research interests include recommender systems and deep learning. He has published papers in FCS, TIST, INS, KDD, CIKM, and RecSys.
Weike Pan received the PhD degree in Computer Science and Engineering from the Hong Kong University of Science and Technology, China in 2012. He is currently an associate professor with the College of Computer Science and Software Engineering, Shenzhen University, China. His research interests include transfer learning, federated learning, recommender systems and machine learning. He has published research papers in AIJ, TBD, TIIS, TIST, TKDE, TOIS, AAAI, CIKM, IJCAI, RecSys, SDM, SIGIR, WSDM, etc.
Zhong Ming received the PhD degree in Computer Science and Technology from the Sun Yat-Sen University, China in 2003. He is currently a professor with the College of Computer Science and Software Engineering, Shenzhen University, China. His research interests include software engineering and artificial intelligence. He has published more than 200 refereed international conference and journal papers (including 40+ ACM/IEEE Transactions papers). He was the recipient of the ACM TiiS 2016 Best Paper Award and some other best paper awards.
Electronic supplementary material
Rights and permissions
About this article
Cite this article
Luo, J., He, M., Pan, W. et al. BGNN: Behavior-aware graph neural network for heterogeneous session-based recommendation. Front. Comput. Sci. 17, 175336 (2023). https://doi.org/10.1007/s11704-022-2100-y
Received:
Accepted:
Published:
DOI: https://doi.org/10.1007/s11704-022-2100-y