Retailing in the Global World: Case Study of Metro

Mierdorf, Zygmunt; Mantrala, Murali K.; Krafft, Manfred

doi:10.1007/3-540-28433-8_3

Zygmunt Mierdorf³,
Murali K. Mantrala⁴ &
Manfred Krafft⁵

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Authors and Affiliations

CIO, METRO AG, Duesseldorf, Germany
Zygmunt Mierdorf
University of Missouri, Columbia, USA
Murali K. Mantrala
University of Muenster, Germany
Manfred Krafft

Authors

Zygmunt Mierdorf
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Murali K. Mantrala
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Manfred Krafft
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Editors and Affiliations

Institute of Marketing, University of Muenster, Am Stadtgraben 13-15, 48143, Muenster, Germany
Manfred Krafft
College of Business, University of Missouri — Columbia, 438 Cornell Hall, Columbia, MO, 65211, USA
Murali K. Mantrala PhD

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Mierdorf, Z., Mantrala, M.K., Krafft, M. (2006). Retailing in the Global World: Case Study of Metro. In: Krafft, M., Mantrala, M.K. (eds) Retailing in the 21st Century. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28433-8_3

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DOI: https://doi.org/10.1007/3-540-28433-8_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-28399-7
Online ISBN: 978-3-540-28433-8
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