Skip to main content
SpringerLink
Log in

The Man-Machine Relationship on the Web: Motivation to Use the Internet

  • Conference paper
  • First Online:
Internet of Everything (IoECon 2022)

Included in the following conference series:

  • 237 Accesses

Abstract

In an environment characterized by turmoil and unpredictability, by the digital transition and transformation, and by the economic and social effects caused by the global public crisis (COVID19), this study aims to analyze the motivations for using the internet and making online purchases, identifying the perceived benefits and consumer satisfaction. For this, an exploratory study with descriptive design was carried out, through the administration of a questionnaire (google forms). 385 consumers responded. The data show that there are significant differences between groups (buyers and non-buyers) in terms of motivation, perceptions of benefits and satisfaction. The use of online shopping platforms fosters a relationship that favors efficiency and enhances feelings of control and freedom in purchasing behavior. The experiences lived through technological intermediation, given the possibility of interaction and personalization, add value to brands, create an innovative identity, while contributing to obtaining a memorable and satisfying experience.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Lu, Y.: Industry 4.0: a survey on technologies, applications and open research issues. J. Ind. Inf. Integr. 6, 1–10 (2017)

    Google Scholar 

  2. Mack, O., Khare, A., Krämer, A., Burgartz, T. (eds.): Managing in a VUCA World. Springer, Cham (2016). https://doi.org/10.1007/978-3-319-16889-0

    Book  Google Scholar 

  3. Guo, H., Yang, Z., Huang, R., Guo, A.: The digitalization and public crisis responses of small and medium enterprises: Implications from a COVID-19 survey. Front. Bus. Res. China 14(1), 1–25 (2020). https://doi.org/10.1186/s11782-020-00087-1

    Article  Google Scholar 

  4. Kang, J., Lee, J., Jin, S.: Personal sensory VR interface utilizing wearable technology. In: 2018 International Conference on Information and Communication Technology Convergence (ICTC), pp. 546–548. IEEE (2018). https://doi.org/10.1109/ICTC.2018.8539405

  5. Nora, D.: Os Conquistadores do Ciberespaço. Editora Terramar, Lisboa (1996)

    Google Scholar 

  6. Balan, T., Robu, D., Sandu, F.: Multihoming for mobile internet of multimedia things. Mob. Inf. Syst. 2017, 1–16 (2017). https://doi.org/10.1155/2017/6965028

    Article  Google Scholar 

  7. Monet, D.: O Multimédia. Instituto Piaget, Lisboa (1996)

    Google Scholar 

  8. Von Krogh, G.: Artificial intelligence in organizations: new opportunities for phenomenon-based theorizing. Acad. Manag. Discov. 4(4), 404–409 (2018). https://doi.org/10.5465/amd.2018.0084

    Article  Google Scholar 

  9. Tiago, M., Veríssimo, J.: Digital marketing and social media: why bother? Bus. Horiz. 57(6), 703–708 (2014). https://doi.org/10.1016/j.bushor.2014.07.002

    Article  Google Scholar 

  10. Marques, V.: Redes Sociais 360 Como Comunicar Online. Actual Editora, Lisboa (2016)

    Google Scholar 

  11. Alahmadi, A.: Always best-connected mobile sensor network to support high accuracy internet of farming. Comput. Eng. Appl. J. 6(2), 51–58 (2017). https://doi.org/10.18495/comengapp.v6i2.202

    Article  Google Scholar 

  12. Dionísio, P., Vicente Rodrigues, J., Faria, H., Canhoto, R., Correia Nunes, R.: B-Mercator, Blended Marketing. Dom Quixote, Alfragide (2013)

    Google Scholar 

  13. Fulgoni, G.: Are you targeting too much? Effective marketing strategies for brands. J. Advert. Res. 58(1), 8–11 (2018). https://doi.org/10.2501/JAR-2018-008

    Article  Google Scholar 

  14. Fernandes, S., Belo, A.: Social networks as enablers of enterprise creativity: evidence from Portuguese firms and users. J. Technol. Manag. Innov. 11(2), 76–85 (2016). https://doi.org/10.4067/S0718-27242016000200008

    Article  Google Scholar 

  15. Chen, F., Li, M., Wu, H., Xie, L.: Web service discovery among large service pools utilising semantic similarity and clustering. Enterp. Inf. Syst. 11(3), 452–469 (2017). https://doi.org/10.1080/17517575.2015.1081987

    Article  Google Scholar 

  16. Hellier, P., Geursen, G., Carr, R., Rickard, J.: Customer repurchase intention. Eur. J. Mark. 37(11/12), 1762–1800 (2003). https://doi.org/10.1108/03090560310495456

    Article  Google Scholar 

  17. Ramkumar, B., Woo, H.: Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS). Fashion Text. 5(1), 1–22 (2018). https://doi.org/10.1186/s40691-018-0137-1

    Article  Google Scholar 

  18. Howie, K.M., Yang, L., Vitell, S.J., Bush, V., Vorhies, D.: Consumer participation in cause-related marketing: an examination of effort demands and defensive denial. J. Bus. Ethics 147(3), 679–692 (2015). https://doi.org/10.1007/s10551-015-2961-1

    Article  Google Scholar 

  19. Jeong, M., Lambert, C.: Adaptation of an information quality framework to measure customers’ behavioral intentions to use lodging websites. Int. J. Hosp. Manag. 20(2), 129–146 (2001). https://doi.org/10.1016/S0278-4319(00)00041-4

    Article  Google Scholar 

  20. Wolfinbarger, M., Gilly, M.: Shopping online for freedom, control, and fun. Calif. Manag. Rev. 43(2), 34–55 (2001). https://doi.org/10.2307/41166074

    Article  Google Scholar 

  21. Papacharissi, Z., Rubin, A.: Predictors of internet use. J. Broadcast. Electron. Media 44(2), 175–196 (2000). https://doi.org/10.1207/s15506878jobem4402_2

    Article  Google Scholar 

  22. Pham, T., Ahammad, M.: Antecedents and consequences of online customer satisfaction: a holistic process perspective. Technol. Forecast. Soc. Change 124, 332–342 (2017). https://doi.org/10.1016/j.techfore.2017.04.003

    Article  Google Scholar 

  23. Too, L., Souchon, A., Thirkell, P.: Relationship marketing and customer loyalty in a retail setting: a dyadic exploration. J. Mark. Manag. 17(3–4), 287–319 (2011)

    Google Scholar 

  24. Greening, D., Turban, D.: Corporate social performance: as a competitive advantage in attracting a quality workforce. Bus. Soc. 39(3), 254–280 (2000). https://doi.org/10.1177/000765030003900302

    Article  Google Scholar 

  25. Mittal, V., Kamakura, W.: Satisfaction, repurchase intent, and repurchase behavior: investigating the moderating effect of customer characteristics. J. Mark. Res. 38(1), 131–142 (2001). https://doi.org/10.1509/jmkr.38.1.131.18832

    Article  Google Scholar 

  26. O’Sullivan, D., McCallig, J.: Customer satisfaction, earnings and firm value. Eur. J. Mark. 46(6), 827–843 (2012). https://doi.org/10.1108/03090561211214627

    Article  Google Scholar 

  27. Wang, H., Du, R., Olsen, T.: Feedback mechanisms and consumer satisfaction, trust and repurchase intention in online retail. Inf. Syst. Manag. 35(3), 201–219 (2018). https://doi.org/10.1080/10580530.2018.1477301

    Article  Google Scholar 

  28. Ying, S., Bodoff, D.: The effects of web personalization on user attitude and behavior: an integration of the elaboration likelihood model and consumer search theory. MIS Q. 38(2), 497–A10 (2014)

    Google Scholar 

  29. Smilansky, S.: Experiential Marketing - A Pratical Guide to Interactive Brand Experiences. Kogan Page Limited, London (2019)

    Google Scholar 

  30. Korgaonkar, P., Wolin, L.: A multivariate analysis of web usage. J. Advert. Res. 39(2), 53 (1999)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Lusíada University, Famalicão, Portugal

    Jorge Figueiredo & Isabel Oliveira

  2. University Fernando Pessoa, Porto, Portugal

    António Cardoso

  3. Polytechnical Institute of Coimbra, Coimbra, Portugal

    Margarida Pocinho

Authors
  1. Jorge Figueiredo
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. António Cardoso
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Margarida Pocinho
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Isabel Oliveira
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Isabel Oliveira .

Editor information

Editors and Affiliations

  1. University of Minho, Guimarães, Portugal

    Teresa Pereira

  2. Hofstra University, Hempstead, NY, USA

    John Impagliazzo

  3. University of Minho, Guimarães, Portugal

    Henrique Santos

Rights and permissions

Reprints and permissions

Copyright information

© 2023 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Figueiredo, J., Cardoso, A., Pocinho, M., Oliveira, I. (2023). The Man-Machine Relationship on the Web: Motivation to Use the Internet. In: Pereira, T., Impagliazzo, J., Santos, H. (eds) Internet of Everything. IoECon 2022. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 458. Springer, Cham. https://doi.org/10.1007/978-3-031-25222-8_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-25222-8_5

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-25221-1

  • Online ISBN: 978-3-031-25222-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation