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Japan’s growing silver market – An attractive business opportunity for foreign companies?

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From Grey to Silver

Abstract

Japan is often considered a lead market for silver products as it is the country that has experienced the most dramatic demographic change. It has been labelled the most advanced in terms of product development and innovation, with – at least according to the stereotypical view – very affluent, free-spending, and demanding customers. The deeply rooted changes in the structure of Japan’s population raise a number of critical questions that companies need to address. The impact of demographic change on human resource management, marketing management, sales, and other business functions is tremendous.

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Author information

Authors and Affiliations

  1. German Institute for Japanese Studies (DIJ) Tokyo, Tokyo, Japan

    Dr. Florian Kohlbacher (Senior Research Fellow and Head of Business & Economics Section)

  2. German Chamber of Commerce and Industry in Japan in Tokyo, Tokyo, Japan

    Pascal Gudorf (Communications Manager)

  3. Institute for Technology and Innovation Management at Hamburg University of Technology (TUHH), Hamburg, Germany

    Prof. Dr. Cornelius Herstatt (Director)

Authors
  1. Dr. Florian Kohlbacher
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  2. Pascal Gudorf
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  3. Prof. Dr. Cornelius Herstatt
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Editor information

Editors and Affiliations

  1. , Institute of Management, University of St. Gallen, Dufourstr. 40a, St. Gallen, 9000, Switzerland

    Michael Boppel

  2. , Center for Disability and Integration, University of St. Gallen, Rosenbergstrasse 51, St. Gallen, 9000, Switzerland

    Stephan Boehm

  3. Inst. Betriebswirtschaft, Universität St. Gallen, Dufourstr. 40 A, St. Gallen, 9000, Switzerland

    Sven Kunisch

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Kohlbacher, F., Gudorf, P., Herstatt, C. (2011). Japan’s growing silver market – An attractive business opportunity for foreign companies?. In: Boppel, M., Boehm, S., Kunisch, S. (eds) From Grey to Silver. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15594-9_17

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