Abstract
An attempt has been made to address the difficulty of identifying and measuring the benefits derived from investment projects and capturing capital gains for an organization, focusing on developing and implementing a management model and realizing benefits for a leading company in its activity sector. Thus, the objective is to understand how it is possible to achieve the expected benefits of an investment project: A model characterized as generalist was developed (applied to all areas of the company), with the objective of optimizing the realization of benefits, measuring them and thus create value for the organization. Among the methods used, we highlight, in a first phase, the research of some existing Frameworks, which later enabled the development of a proposed framework, validated internally using the existing Business Intelligence platform. Subsequently, based on a satisfaction questionnaire about the framework proposed to users, data related to its development and implementation were collected, with the aim of understanding its acceptance among the users and employees of the company. With the data from this questionnaire, an artifact was developed: a PowerBI dashboard that reflects the benefits identified and captured. In summary, the artifact made it possible to identify, measure, and achieve the benefits generated by the project in question, but also to motivate its use in other existing investment projects, by adapting it to each of the other ones.
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Almeida, A., Santos, C., Mamede, H., Malta, P., Santos, V. (2023). Management Model and Capture of Benefits Integrated into the Practice of Project Management. In: Reis, J.L., Peter, M.K., Varela González, J.A., Bogdanović, Z. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 337. Springer, Singapore. https://doi.org/10.1007/978-981-19-9099-1_35
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