Skip to main content
SpringerLink
Log in

Sustainable Tourism e-Communication Impact on Tourism Behavior

  • Conference paper
  • First Online:
Marketing and Smart Technologies (ICMarkTech 2022)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 344))

Included in the following conference series:

  • 402 Accesses

Abstract

This study develops some sustainable tourism advertising effects and consumer environmental awareness-raising and examines them by advertising certification and advertising format in a field experiment. The tourism advertising effects are analyzed by five dependent variables: trust and credibility, environmentalism, ad relevance, realism, and flow. Several ANOVA and multiple comparison tests were performed to understand whether these variables varied between groups. Experimental research findings indicate that flow and video format affect tourism advertising and consumer environmental awareness-raising. This study demonstrates the importance of understanding the concept of sustainable tourism and awareness-raising. It also points to identifying the best communication strategies to promote a sustainable destination, as different communication methods may lead to different results. In addition, it provides valuable information for marketers to consider when implementing their communication strategies.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 229.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 299.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. ILO. (2020). The impact of covid-19 on the tourism sector. In ILO Sectoral Brief (Vol 6).

    Google Scholar 

  2. UNWTO. (2020). World Tourism Barometer, 18(1), 2–6.

    Google Scholar 

  3. WTTC. (2020). Travel and Tourism’s Direct, Indirect and Induced Impact.

    Google Scholar 

  4. Khan, H. U. R., Lim, C. K., Ahmed, M. F., Tan, K. L., Mokhtar, M. B. (2021). Systematic review of contextual suggestion and recommendation systems for sustainable e-tourism. Sustainability, 13(8141), 1–27.

    Google Scholar 

  5. UNWTO. (2005). Sustainable Development.

    Google Scholar 

  6. Santos-Roldan, L., Canalejo, A. M. C., Berbel-Pineda, J. M., Palacios-Florencio, B. (2020). Sustainable tourism as a source of healthy tourism. International Journal of Environmental Research and Public Health, 17(5353), 1–14.

    Google Scholar 

  7. Waseem, N., Kota, S. (2017). Sustainability definitions—an analysis. In International Conference on Research into Design (ICoRD 2017: Research into Design for Communities), 2, 361–271.

    Google Scholar 

  8. UNWTO. (1994). Agenda 21 for Travel and Tourism: Towards Environmentally Sustainable Tourism. London, UK: WTO, WTTC and the Earth Council.

    Google Scholar 

  9. Gryshchenko, O., Babenko, V., Bilovodska, O., Voronkove, T., Ponomarenko, I., & Shatskaya, Z. (2022). Green tourism business as marketing perspective in environmental management. Global Journal of Environmental Science and Management (GJESM), 8(1), 117–132.

    Google Scholar 

  10. Belz, F. –M., Peattie, K. (2009). Sustainability Marketing. Hoboken: Wiley Glasgow.

    Google Scholar 

  11. Liu, A. Y., & Wu, D. C. (2019). Tourism productivity and economic growth. Annals of Tourism Research, 76, 253–265.

    Article  Google Scholar 

  12. UNWTO. (2022). Glossary of Tourism Terms.

    Google Scholar 

  13. UNEP-UNWTO. (2005). Making Tourism More Sustainable—A Guide for Policy Makers. Madrid, Spain.

    Google Scholar 

  14. Jones, P., Clarke‐Hill, C., Comfort, D., Hillier, D. (2008). Marketing and sustainability. Marketing Intelligence and Planning, 26(2), 123–130.

    Google Scholar 

  15. Cristobal-Fransi, E., Daries, N., Ferrer-Rosell, B., Marine-Roig, E., Martin-Fuentes, E. (2020). Sustainable tourism marketing. Sustainability, 12(1865), 1–4.

    Google Scholar 

  16. Tolkes, C. (2018). Sustainability communication in tourism—a literature review. Tourism Management Perspectives, 27, 10–21.

    Article  Google Scholar 

  17. Martin, D., & Schouten, J. (2014). The answer is sustainable marketing, when the question is: What can we do? Recherche et Applications en Marketing (English Edition), 29, 107–109.

    Article  Google Scholar 

  18. Genç, R. (2017). The importance of communication in sustainability and sustainable strategies. Procedia Manufacturing, 8, 511–516.

    Article  Google Scholar 

  19. Newig, J., Schulz, D., Fischer, D., Hetze, K., Laws, N., Ludecke, G., & Rieckmann, M. (2013). Communication regarding sustainability: Conceptual perspectives and exploration of societal subsystems. Sustainability, 5(7), 2976–2990.

    Article  Google Scholar 

  20. Kandampully, J., Bilgihan, A., Bujisic, M., Kaplan, A., Jarvis, C. B., & Shukla, Y. (2021). Service transformation: How can it be achieved. Journal of Business Research, 136, 219–228.

    Article  Google Scholar 

  21. Maher, R., Maher, M., McAlpine, C. A., Mann, S., & Seabrook, L. (2018). Overcoming barriers to sustainability by combining conceptual, visual, and networking systems. Sustainability Science, 13(5), 1357–1373.

    Article  Google Scholar 

  22. Antimova, R., Nawijn, J., & Peeters, P. (2012). The awareness/attitude-gap in sustainable tourism: A theoretical perspective. Tourism Review, 67(3), 7–16.

    Article  Google Scholar 

  23. Olson, E. L. (2013). It’s not easy being green: The effects of attribute tradeoffs on green product preference and choice. Journal of the Academy of Marketing Science, 41(2), 171–184.

    Article  Google Scholar 

  24. Haws, K. L., Bearden, W. O., & Nenkov, G. Y. (2012). Consumer spending self-control effectiveness and outcome elaboration prompts. Journal of the Academy of Marketing Science, 40(5), 695–710.

    Article  Google Scholar 

  25. Ying, C. (2020). Image detail enhancement method of advertisement logo based on visual communication. In 2020 5th International Conference on Smart Grid and Electrical Automation (ICSGEA) (pp. 195–202). IEEE.

    Google Scholar 

  26. Spenceley, A. (2019). Sustainable tourism certification in the African hotel sector. Tourism Review, 74(2), 179–193.

    Article  Google Scholar 

  27. Weng, L. S., Huang, Z. W., & Bao, J. G. (2021). A model of tourism advertising effects. Tourism Management, 85, 12.

    Article  Google Scholar 

  28. Honey, M., & Rome, A., (2001). Protecting Paradise: Certification Programs for Sustainable Tourism and Ecotourism. Washington, DC: Institute for Policy Studies.

    Google Scholar 

  29. Burns, K., & Lutz, R. (2006). The function of format—consumer responses to six on-line advertising formats. Journal of Advertising, 35, 53–63.

    Article  Google Scholar 

  30. Decrop, A. (2007). The influence of message format on the effectiveness of print advertisements for tourism destinations. International Journal of Advertising, 26, 505–525.

    Article  Google Scholar 

  31. Vorbau, W. A., Mitchell, A. S., O’Hara. K. (2007). “My iPod is my pacifier”: An investigation on the everyday practices of mobile video consumption. In Eighth IEEE Workshop on Mobile Computing Systems and Applications (pp. 29–33). IEEE.

    Google Scholar 

  32. Finkler, W., Higham, J. E. S., Leon, B., Aitken, R. (2019). Bridging the void: Science communication videos for sustainable whale watching. International Journal of Science Education, Part B: Communication and Public Engagement, 9(4), 312–326.

    Google Scholar 

  33. Hair, J., Ortinau, D., Harrison, D. E., Celsi, M., Bush, R. (2017). Essentials of Marketing Research.

    Google Scholar 

  34. Malhotra, N. K., Nunan, D., Birks, D. F. (2017). Marketing Research: An Applied Approach.

    Google Scholar 

  35. Lawrence, B., Fournier, S., & Brunel, F. (2013). When companies don’t make the ad: A multimethod inquiry into the differential effectiveness of consumer-generated advertising. Journal of Advertising, 42(4), 292–307.

    Article  Google Scholar 

  36. Kim, E., Ratneshwar, S., & Thorson, E. (2017). Why narrative ads work: An integrated process explanation. Journal of Advertising, 46(2), 283–296.

    Article  Google Scholar 

  37. Summers, C. A., Smith, R. W., & Reczek, R. W. (2016). An audience of one: Behaviorally targeted ads as implied social labels. Journal of Consumer Research, 43(1), 156–178.

    Article  Google Scholar 

  38. Aaker, D. A., Norris, D. (1982). Characteristics of TV commercials perceived as informative. Journal of Advertising Research, 22(2), 61–70.

    Google Scholar 

  39. Guritno, S., & Siringoringo, H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchase. Procedia-Social and Behavioral Sciences, 81, 212–216.

    Article  Google Scholar 

  40. Gao, H. C., Zhang, Y. L., & Mittal, V. (2017). How does local-global identity affect price sensitivity? Journal of Marketing, 81(3), 62–79.

    Article  Google Scholar 

  41. Csikszentmihalyi, M., LeFevre, J. (1989). Optimal experience in work and leisure. Journal of Personality and Social Psychology, 56(5), 815–822.

    Google Scholar 

  42. Burns, A. C., Veeck, A. F., Bush, R. F. (2017). Marketing Research. Essex: Pearson.

    Google Scholar 

  43. Hu, M. L. M., Horng, J. S., & Sun, Y. H. C. (2009). Hospitality teams: Knowledge sharing and service innovation performance. Tourism Management, 30(1), 41–50.

    Article  Google Scholar 

  44. Bradburn, N. M., Sudman, S., Wansink, B. (2004). Asking questions: The definitive guide to questionnaire design—for market research, political polls, and social and health questionnaires. Wiley.

    Google Scholar 

  45. Chen, G., Bao, J., & Huang, S. (2014). Developing a scale to measure backpackers’ personal development. Journal of Travel Research, 53(4), 522–536.

    Article  Google Scholar 

  46. Magnini, V. P., & Kim, S. (2016). The influences of restaurant menu font style, background color, and physical weight on consumers’ perceptions. International Journal of Hospitality Management, 53, 42–48.

    Article  Google Scholar 

  47. Marôco, J. (2021). Análise Estatística Com Utilização Do SPSS. Lisboa: Edições Sílabo.

    Google Scholar 

  48. Marczyk, G., DeMatteo, D., Festinger, D. (2010). Essentials of Research Design and Methodology (Vol. 2). Wiley.

    Google Scholar 

  49. Kirk, R. E. (2012). Experimental Design: Procedures for the Behavioral Sciences. Sage Publications, Inc.

    Google Scholar 

  50. Field, A. (2013). Discovering Statistics Using IBM SPSS Statistics. Sage Publications, Inc.

    Google Scholar 

  51. Moral, M. M., Alles, M. T. F., Franco, M. J. S. (2018). Attitudes of rural accommodation managers towards the development of sustainable tourism. Cuadernos De Turismo, 41, 707–711.

    Google Scholar 

  52. Santos, V., Sousa, M. J., Costa, C., Au-Yong-Oliveira, M. (2021). Tourism towards sustainability and innovation: A systematic literature review. Sustainability, 13(11440), 1–20.

    Google Scholar 

  53. Hamid, R. A., Albahri, A. S., Alwan, J. K., Al-qaysi, Z. T., Albahri, O. S., Zaidan, A. A., Alnoor, A., Alamoodi, A. H., Zaidan, B. B. (2021). How smart is e-tourism? A systematic review of smart tourism recommendation system applying data management. Computer Science Review, 39, 100337.

    Google Scholar 

  54. Sharmin, F., Sultan, M. T., Badulescu, D., Badulescu, A., Borma, A., Li, B. (2021). Sustainable destination marketing ecosystem through smartphone-based social media: The consumers’ acceptance perspective. Sustainability, 13(2308), 1–24.

    Google Scholar 

Download references

Acknowledgements

This work is financed by National Funds through the Portuguese funding agency, FCT—Fundação para a Ciência e a Tecnologia, within project LA/P/0063/2020 and in the framework of the project with reference UIDB/04105/2020.

Author information

Authors and Affiliations

  1. Faculdade de Economia, Universidade Do Porto, Porto, Portugal

    Catarina Azevedo, Mafalda Teles Roxo & Amélia Brandão

  2. LIAAD/INESC TEC, Porto, Portugal

    Mafalda Teles Roxo

  3. Universidade da Maia, Maia, Portugal

    Mafalda Teles Roxo

  4. cefUP (Centro de Economia e Finanças da UP), Porto, Portugal

    Amélia Brandão

Authors
  1. Catarina Azevedo
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Mafalda Teles Roxo
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Amélia Brandão
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Catarina Azevedo .

Editor information

Editors and Affiliations

  1. University of Maia-ISMAI, Maia, Portugal

    José Luís Reis

  2. Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Marisa Del Rio Araujo

  3. University of Porto, Porto, Portugal

    Luís Paulo Reis

  4. University of Maia - ISMAI, Maia, Portugal

    José Paulo Marques dos Santos

Rights and permissions

Reprints and permissions

Copyright information

© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Azevedo, C., Roxo, M.T., Brandão, A. (2024). Sustainable Tourism e-Communication Impact on Tourism Behavior. In: Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M. (eds) Marketing and Smart Technologies. ICMarkTech 2022. Smart Innovation, Systems and Technologies, vol 344. Springer, Singapore. https://doi.org/10.1007/978-981-99-0333-7_40

Download citation

  • DOI: https://doi.org/10.1007/978-981-99-0333-7_40

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-99-0332-0

  • Online ISBN: 978-981-99-0333-7

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation