Abstract
Identification ratings of 20 daily newspaper comic strip characters replicated a prediction that male characters would elicit greater identification than female characters, even though previous research had reported the favorability of Adjective Generation Technique (AGT) descriptions for female characters to be equivalent to or greater than that for male characters depending upon primary or secondary familiarity. Significant interaction findings affirming greater same-sex identification by both male and female subjects occurred within a context of significantly greater same-sex and lesser cross-sex identifications on the part of male subjects.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Allen, B. P. Social behavior: Fact and falsehood. Chicago: Nelson Hall, 1978.
Bem, S. L., & Lenney, E. Sex typing and the avoidance of cross-sex behavior. Journal of Personality and Social Psychology, 1976, 33, 48–54.
Geipel, J. The cartoon: A short history of graphic comedy and satire. South Brunswick, N.J.: A. S. Barnes, 1972.
Heilbrun, A. B., Jr. Parent identification and filial sex-role behavior: The importance of biological context. In J. K. Cole & R. Dienstbier (Eds.), Nebraska symposium on motivation, 1973. Lincoln: University of Nebraska Press, 1974, pp. 125–194.
Hoyenga, K. B., & Hoyenga, K. T. The question of sex differences. Boston: Little, Brown, 1979.
Murstein, B. I. Theory and research in projective techniques (emphasizing the TAT). New York: Wiley, 1963.
Osgood, C. E., Suci, G., & Tannenbaum, P. The measurement of meaning. Urbana: University of Illinois Press, 1957.
Perry, D. G., & Bussey, K. The social learning theory of sex differences: Imitation is alive and well. Journal of Personality and Social Psychology, 1979, 37, 1699–1712.
Potkay, C. E., Potkay, C. R., Boynton, G. J., & Klingbeil, J. A. Perceptions of male and female comic strip characters using the Adjective Generation Technique (AGT). Sex Roles, 1982, 8, 185–200.
Potkay, C. R., & Merrens, M. R. Sources of male chauvanism in the TAT. Journal of Personality Assessment, 1975, 39, 471–479.
Author information
Authors and Affiliations
Additional information
The authors wish to express their thanks to Bem Allen and Kay Hoyenga for their helpful reviews, and to Julie Klingbeil and Greg Boynton for their preliminary assistance.
Rights and permissions
About this article
Cite this article
Potkay, C.R., Potkay, C.E. Perceptions of female and male comic strip characters II: Favorability and identification are different dimensions. Sex Roles 10, 119–128 (1984). https://doi.org/10.1007/BF00287751
Issue Date:
DOI: https://doi.org/10.1007/BF00287751