Abstract
Markets play a central role in the economy, facilitating the exchange of information, goods, services, and payments. Recent years have seen an enormous increase in the role of information technology in markets, in particular the emergence of electronic marketplaces. Different matching mechanisms are appropriate in different situations and there is not a single solution that caters for all the various negotiation situations. Therefore, economists, game theorists, and computer scientists have started to take a direct role by designing various kinds of negotiation mechanisms for computer products, travel, insurance, and utilities such as power and gas. What is so special about “electronic” market design is the fact that a designer has many more possibilities to design a negotiation mechanism than one would have for physical markets. The design of electronic markets involves a number of disciplines including game theory, mechanism design theory, simulation and laboratory experimentation. The focus of this special issue is to provide an overview of several new approaches in the field, and we are pleased to bring you an exciting selection of high standing papers. This article is intended to provide a brief introduction to this new and dynamic field.
References
Bakos, Y. (1991). “A Strategic. Analysis of Electronic Marketplaces.” MIS Quarterly 15, 295–310.
Bakos, Y. and E. Brynjolfsson. (1999). “Bundling Information Goods: Pricing, Profits and Efficiency.” Management Science, forthcoming.
Bichler, M. (2000). The Future of E-Commerce: Multidimensional Market Mechanisms. Cambridge, UK: Cambridge University Press.
Bichler, M. and H.R. Hansen. (1997). “Elektronische Kataloge im WWW.” Information Management 12, 47–53.
McAfee, R. and P.J. McMillan. (1987). “Auctions and Bidding.” Journal of Economic Literature 25, 699–738.
Milgrom, P.R. and R.J. Weber. (1982). “A Theory of Auctions and Competitive Bidding.” Econometrica 50, 1089–1122.
Sierra, C., P. Faratin, and N.R. Jennings. (1997). “A Service-Oriented Negotiation Model between Autonomous Agents.” In Proc. 8th European Workshop on Modeling Autonomous Agents in a Multi-Agent World (MAAMAW-97). Ronneby, Sweden.
Stroebel, M. (2000). “Effects of Electronic Markets on Negotiation Processes.” In 8th European Conference on Information Systems (ECIS 2000). Vienna, Austria.
Varian, H. (1996). “Differential Pricing and Efficiency.” First Monday (on-line journal) 1.
Wurman, P.R., M.P.Wellman, and W.E.Walsh. (2000). “A Parametrization of the Auction Design Space.” Games and Economic Behavior, forthcoming.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Bichler, M., Field, S. & Werthner, H. Introduction: Theory and Application of Electronic Market Design. Electronic Commerce Research 1, 215–220 (2001). https://doi.org/10.1023/A:1011512919970
Issue Date:
DOI: https://doi.org/10.1023/A:1011512919970