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Improving customer decisions in web-based e-commerce through guerrilla modding

Nature Machine Intelligence volume 3, pages 1008–1010 (2021)Cite this article

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The provisioning of information about product attributes in e-commerce environments is today left entirely to owners of online platforms. Product transparency in online stores can be increased by client-side enrichment of retailer Web pages.

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Fig. 1: Products with and without Nutri-Score label plug-in.

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Acknowledgements

We thank E. Toniato for his support with the implementation of the browser plug-in. We thank the Swiss National Science Fund for its funding within project 188402 as well as GS1 Global for its funding of the Auto-ID Labs of ETH Zurich and the University of St Gallen.

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Authors and Affiliations

  1. Institute of Computer Science, University of St Gallen, St Gallen, Switzerland

    Simon Mayer, Dominic Brügger, Jie Lian & Andrei Ciortea

  2. Distributed Systems Group, ETH Zurich, Zurich, Switzerland

    Simon Mayer

  3. Auto-ID Labs ETH/HSG, ETH Zurich, Zurich, Switzerland

    Klaus Fuchs

Authors
  1. Simon Mayer
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  2. Klaus Fuchs
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  3. Dominic Brügger
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  4. Jie Lian
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Contributions

S.M.: conceptualization, methodology, supervision, writing-original draft preparation; K.F.: conceptualization, methodology, investigation, formal analysis, supervision, writing-review and editing; D.B.: methodology, software, resources; J.L.: methodology, software, resources, investigation, formal analysis, writing-review and editing; A.C.: conceptualization, writing-review and editing.

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Correspondence to Simon Mayer.

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Mayer, S., Fuchs, K., Brügger, D. et al. Improving customer decisions in web-based e-commerce through guerrilla modding. Nat Mach Intell 3, 1008–1010 (2021). https://doi.org/10.1038/s42256-021-00424-w

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