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Gewohnheitstiere und Nachahmer – Wie Produkte zu Trends werden

  • Strategie
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Wirtschaftsinformatik & Management Aims and scope

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Literatur

  1. Venkatesan, M. (1966), ‘Experimental study of consumer behavior, conformity and independence’, Journal of Marketing Research 3.

  2. Assael, H. (1984), Consumer Behavior and Marketing Action, 2nd ed., Kent Publishing Company, Boston, Massachusetts.

  3. Matzke, C. & Wirth, B. (2008), ‘The evolution of sales with habitual and imitative consumers’, Discussion Paper 10/2008 (Bonn Econ Discussion. Papers archive)

  4. Matzke, C. & Wirth, B. (2009), ‘Product pricing when demand follows a rule of thumb’, Discussion Paper 03/2009 (Bonn Econ Discussion Papers. archive)

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Authors
  1. Christina Matzke
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Matzke, C. Gewohnheitstiere und Nachahmer – Wie Produkte zu Trends werden. Wirtsch Inform Manag 3, 42–47 (2011). https://doi.org/10.1365/s35764-011-0010-0

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  • DOI: https://doi.org/10.1365/s35764-011-0010-0