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Employer Branding mithilfe von Social Media

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Wirtschaftsinformatik & Management Aims and scope

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Links und Literatur

  • Reischauer, Tessa (2013): Employer Branding in Social Media — An empirical study on how social media contributes to achieving employer branding aims, KTH Royal Institute of Technology (unveröffentlicht).

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  • Krol, Bianca (Hrsg.) (2012): Erfolgreiche Wege der Rekrutierung in Social Networks. KCS KompetenzCentrum für Statistik und Empirie der FOM Hochschule für Ö konomie & Management.

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  • BVDW (2012): 10 Thesen zur Zukunft von Social Media (http://www.bvdw.org)

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  • BITKOM (2012): Studie Soziale Netzwerke — zweite, erweiterte Studie (http://www.bitkom.org)

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  • Social Media Recruiting Studie 2012, Online-Recruiting.net (http://www.socialmedia-recruiting.com)

  • Social Media Recruiting Report 2013, Institute for Competitive Recruiting (http://www.competitiverecruiting.de)

  • Online Talent Communication Study 2013, Potentialpark Communications AB (http://www.potentialpark.com)

  • Social Media Index (ASMI) 2013, ADP Employer Services GmbH (http://www.adp-personalmanager.de)

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Authors and Affiliations

  1. Wiesbaden, Deutschland

    Ralf Junge

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  1. Ralf Junge
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Junge, R. Employer Branding mithilfe von Social Media. Wirtsch Inform Manag 5, 32–41 (2013). https://doi.org/10.1365/s35764-013-0342-z

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