Zusammenfassung
Im Rahmen der Digitalisierung nehmen smarte Produkte und die darauf aufbauenden intelligenten Dienstleistungen einen immer größeren Platz sowohl im betrieblichen Kontext als auch im Endkundenbereich ein. Auslöser hierfür stellt vor allem die leistungsfähigere und kostengünstigere Hardware dar, welche es Unternehmen ermöglicht, zunehmend Produkte mit intelligenten und vernetzten Komponenten auszustatten. Diese smarten Produkte bieten Unternehmen und Kunden völlig neue Möglichkeiten zur Interaktion, bieten neue Mehrwerte und beeinflussen die unternehmerische Wertschöpfung an sich. Ziel dieses Beitrages ist es, einen Einstieg in das Themenfeld der smarten Produkte und Dienstleistungen zu geben und aufzuzeigen, welche Möglichkeiten diese für den Endnutzer und für Unternehmen eröffnen.
Abstract
In the context of digitalization, smart products and smart services based on them play an increasingly important role in the business context as well as in the end customer sector. This development is mainly due to the fact that more powerful and cost-effective hardware is available, which enables companies to increasingly equip products with intelligent and networked components. These smart products offer companies and customers completely new possibilities for interaction, offer new added value and influence the business value creation itself. This article introduces the topic of smart products and smart services and illustrates the new possibilities opening up for end users and companies.
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Notes
Dienstleistungen werden oftmals Dienstleistungssysteme genannt, da mehrere Akteure an der gemeinsamen Wertschöpfung beteiligt sein können und Konfigurationen aus Organisationen, Menschen, Informationen und Technologien darstellen (Maglio et al. 2009).
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Strobel, G., Paukstadt, U., Becker, J. et al. Von smarten Produkten zu smarten Dienstleistungen und deren Auswirkung auf die Wertschöpfung. HMD 56, 494–513 (2019). https://doi.org/10.1365/s40702-019-00520-x
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DOI: https://doi.org/10.1365/s40702-019-00520-x
Schlüsselwörter
- Smarte Produkte
- Smart Products
- Smarte Dienstleistungen
- Smarte Services
- Smart Services
- Internet der Dinge
- Geschäftsmodelle
- Wertschöpfung