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Effizientes Link-Management: SEM versus SEO

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Wirtschaftsinformatik & Management Aims and scope

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Links und Literatur

  1. Google (2011), Google investor relations, Q3 Earnings Conference Call, URL: http://investor.google.com/pdf/2011Q3_google_earnings_slides.pdf, 9. Dezember 2011.

  2. Google (2011), Was ist der AdWords-„Qualitätsfaktor“ und wie wird er ermittelt? URL: http://adwords.google.com/support/aw/bin/answer.py?hl=de&answer=10215, 9. Dezember 2011.

  3. Chan, X. C., Yuan, Y., Koehler, D. und Kumar, D. (2011), Incremental Clicks Impact Of Search Advertising, URL: http://full-value-of-search.de/key_questions/1/answers/98, 9. Dezember 2011.

  4. Thesmann, S. (2010), Einführung in das Design multimedialer Webanwendungen, Vieweg+Teubner, Wiesbaden.

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Authors
  1. Martin Gaubitz
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  2. Stephan Thesmann
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Gaubitz, M., Thesmann, S. Effizientes Link-Management: SEM versus SEO. Wirtsch Inform Manag 4, 14–21 (2012). https://doi.org/10.1365/s35764-012-0119-9

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  • DOI: https://doi.org/10.1365/s35764-012-0119-9

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