ABSTRACT
A fundraising video for the new National Museum of American Jewish History, on the mall in Philadelphia, Pennsylvania. Due to a very preliminary architectural design scheme at the time of production, IOMEDIA was challenged to develop a rendering style that would not look computer generated, so that the design would not seem too "real". IOMEDIA produced extensive hand painted watercolors of the building elevations, surrounding site and interiors in order to achieve this soft, impressionistic look. Copyright held by creator.
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