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Evaluation of website trustworthiness from customer perspective, a framework

Published: 25 March 2004 Publication History

Abstract

The current paper was written to explain the theoretical basis of the trust evaluative framework, which would be used to review the commercial websites trustworthiness from the customer perspective. The framework contains 20 evaluation positions, scrutinizing a website for design features, corporate image integrity, business processes transparency, customer support, security features and legal support. The actual testing of proposed method is taking place at the moment. First case studies have shown that the framework is a useful tool for the development of enterprise's commercial on-line activities.

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    cover image ACM Other conferences
    ICEC '04: Proceedings of the 6th international conference on Electronic commerce
    March 2004
    684 pages
    ISBN:1581139306
    DOI:10.1145/1052220
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 25 March 2004

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    • (2016)Website development by nonprofit organizations in an emerging market: a case study of Thai websitesInternational Journal of Nonprofit and Voluntary Sector Marketing10.1002/nvsm.155721:3(195-211)Online publication date: 15-Jun-2016
    • (2012)Taking Public Health Learning Global through Branding and Identity ManagementBranding and Sustainable Competitive Advantage10.4018/978-1-61350-171-9.ch003(24-45)Online publication date: 2012
    • (2010)Empirical investigation of web design attributes affecting brand perceptionProceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries10.1145/1868914.1868939(188-197)Online publication date: 16-Oct-2010
    • (2010)Quantifying Brand Values Perception in Destination Websites: a Design Requirements PerspectiveInformation and Communication Technologies in Tourism 201010.1007/978-3-211-99407-8_26(309-320)Online publication date: 2010
    • (2009)Triggering trustProceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology10.5555/1671011.1671037(214-223)Online publication date: 1-Sep-2009
    • (2009)The Influences and Impacts of Societal Factors on the Adoption of Web ServicesHandbook of Research on Social Dimensions of Semantic Technologies and Web Services10.4018/978-1-60566-650-1.ch029(568-587)Online publication date: 2009
    • (2009)Evaluating the communication design of branded websitesProceedings of the 27th ACM international conference on Design of communication10.1145/1621995.1622010(73-80)Online publication date: 5-Oct-2009
    • (2006)How does personality affect trust in B2C e-commerce?Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet10.1145/1151454.1151526(471-481)Online publication date: 13-Aug-2006

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