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Shaping new health services landscapes: the case of DocMorris.com

Published: 25 March 2004 Publication History

Abstract

The recent literature investigating the European health care market's efficiency has repeatedly pointed at chronic underperformance and wastefulness. Our analysis goes beyond this critic and investigates the opportunities and limitations of e-Pharmacies as an innovative, technology-based approach to the development of new services landscapes in order to restructure the German health care market. The new prospects are analyzed based on a case study of DocMorris.com. Results of the analysis indicate that the European health care system is in flux and provides lucrative business options for Internet-based services. Key implications of the evolving environment concern academics and managers as well since the recent trends indicate a fundamental shift towards a new service paradigm.

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cover image ACM Other conferences
ICEC '04: Proceedings of the 6th international conference on Electronic commerce
March 2004
684 pages
ISBN:1581139306
DOI:10.1145/1052220
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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  • ICEC: International Center for Electronic Commerce

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 25 March 2004

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Author Tags

  1. customer privacy
  2. customer satisfaction
  3. data security
  4. distribution channels
  5. e-Commerce
  6. health care
  7. online pharmacies

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