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A classification tree analysis of broadband adoption in Australian households

Published: 25 March 2004 Publication History

Abstract

Broadband communication technologies offer households many opportunities, including greater access to education, health and government services, entertainment and social connectivity. Australia appears, however, to be lagging behind other nations in adopting broadband.This paper reports on a study of the relative importance of factors affecting broadband uptake and usage by Australian households. A large data set with 23,093 records was analysed using an innovative statistical technique known as classification tree analysis.Important adoption factors, in approximate order of importance, were: Frequency of Internet usage (indicating needs and benefits of use); Location, a factor likely to indicate, in part, the availability of services; Technophilia, a tendency to acquire technologies in general in the household; and Subscription to Pay TV. User needs and benefits, rather than cost, were found to be primary drivers.

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cover image ACM Other conferences
ICEC '04: Proceedings of the 6th international conference on Electronic commerce
March 2004
684 pages
ISBN:1581139306
DOI:10.1145/1052220
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 25 March 2004

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Author Tags

  1. adoption
  2. broadband
  3. classification trees
  4. households

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Cited By

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  • (2019)Conceptualising an IT mindset and its relationship to IT knowledge and intention to explore IT in the workplaceInformation Technology & People10.1108/ITP-04-2017-0115Online publication date: 18-Mar-2019
  • (2011)Understanding broadband adoption in rural AustraliaIndustrial Management & Data Systems10.1108/02635571111161307111:7(1087-1104)Online publication date: 23-Aug-2011
  • (undefined)Connecting the Unconnected: The Case of Mexico's Wholesale Shared NetworkSSRN Electronic Journal10.2139/ssrn.2943921
  • (undefined)Impact Assessment in Observational Studies: A Classification and Regression Tree ApproachSSRN Electronic Journal10.2139/ssrn.2276770
  • (undefined)Predictive Analytics in Information Systems ResearchSSRN Electronic Journal10.2139/ssrn.1606674

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